We do keyword research through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turnaround in traffic. Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. A focus keyword is the main phrase that you expect that your customers will be using in their search queries. If your site doesn’t appear for their non branded searches, you could very well fall off their consideration list. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Now, this is an important issue to be addressed. You can get up to six sitelinks for your SERP listing, plus a search box if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a site-linked listing can take up the entire screen.

Conversion Rates

These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against its enormous index of web content. Google continuously searches the internet using google bots that scout for new web content to add to the index. You have to create the best content for that niche topic. In order to do that, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. You have to schedule daily time into your routine for the SEO attempt.

Let’s say that you run a goat farm in Detroit. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization since each new blog entry represents a new web page. Changing one of these aspects creates an alternative scenario ‘B’. Are internal links as valuable as external links? Looking at statistics behind applicable focus keyword ideas will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider.

High Advertisement Ratio Can Be Mitigated By Using Dynamic Pages

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search.

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Typically your homepage will contain more instances of your focus keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Set mobile page scaling properties on each page so your pages are mobile-friendly. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom.

How Long Should My Copy Be? 

Avoiding Google’s Thin Content Penalty for Better SEO Copywriting. Besides understanding the need for a focus keyword, it is important to consider: Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. While Panda’s been around for quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content. So, how’s this affecting you? What kind of word count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. 

Bigger is Better, But No Magic Number 

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, more opportunity to rank for a focus keyword, earns more links, and can become the definitive resource on a niche topic. Our advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush”), but the cost of using different blocks is generally high and the risk-reduction benefits are relatively low. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who’s responsible for guest contributions. Ask them if they’re interested in your content ideas. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.

Leave a comment

Your email address will not be published.