Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database.
This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike.
Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword.
As a site owner, analytics are the key to a clear visual of the impact your website currently has.
By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise
Link Practices That Are To Be Avoided
Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. f your site is linked to from other well ranking sites they consider your site to be important too.
Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it.
Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well.
There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well.
One of the most important optimisation measures for a slow-loading website is caching.
In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. A strong linking structure and other internal SEO best practices can provide that.
Real Websites take time to index
Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone.
The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query.
As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings.
Most SEO consults cover a local area.
Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. User-generated content (UGC) sites and communities are two of my favorite places to find untapped keywords.
A best practice for SEO is that every piece of content should be tailored to one unique keyword.
Gaz Hall, a SEO Expert from the UK, said:
“Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. ”
Google also takes extra focus on the anchor texts.
Just like the page content, the backlink anchors help to tell Google what the pages are all about. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider.
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community.
Using Paid Search Data
Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results.
Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another.
Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. An important aspect of SEO is making your website easy for both users and search engine robots to understand.
Rank Content in Google’s Featured Snippet
Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects.
Anyone with a site that provides useful content and has the right network can now drive organic traffic. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Development of a prioritized list of targeted search terms related to your customer base and market segment.