Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations, and social media effort to get in front of the audiences that matter most. Make sure that your web page URLs are SEO friendly, use mod_rewrite for Linux and Apache hosting, or use IIS redirect for Windows. Ideally, make it so that the URLs describe your content. SEO isn’t an exact science. 

Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If you are focused on a local market, it is also important to get connected with local businesses and organizations.

Use Google’s Disavow Tool To Improve Ranking

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. If your website code does not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. 

If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to be obtaining any links or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. 

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole.

Benchmarking Current Indexing Status

It is important to remember though that obtaining links organically does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Keyword relevancy and placement are far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. 

A silly issue that causes huge problems — and happens more often than you would think — is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. There are many reasons why SEO is an important part of your marketing strategy. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people about how to start obtaining links. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Don’t Go Overboard At The Risk Of Being Penalized For Stuffing

“There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. ”

— Gaz Hall, from SEO Hull

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors’ pages we can not only equal but better the rankings they already have. If everybody is linking people from their sites to yours, your site must thus offer top-quality information worthy of a link. 

Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Search engines are used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.

SEO Competitor Analysis

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. This is especially true when it comes to obtaining high-quality links.  

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. You can signal the relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description, and caption. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally, you want to be towards the top of the first page of the search results as people do not often look further than that.

Mix The Methods Up

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions, and sales. This will allow you to go about obtaining high-quality links easier.  

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Even though Google search is not the be-all and end-all to business, having a site that ranks well for commonly searched for key terms helps greatly. Want to drive more quality traffic? Optimize your content for Google answer boxes! The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online.

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