Are you a fan of SEO? Give it up for Moz. We’re the SEO company that has shown the world how to conquer its SERPs. And we’ve done it again. With this award-winning knowledge base Plugin, you can also win at SEO and see your MozBar appear in the SERP rankings. Moz has been making huge strides in improving its SERP metric data, adding more and more data about keyword performance and semantics, for instance, with their new Local SERP tool. The purpose of this article is to discuss how Moz dominates organic search engine results and therefore owns the SERPs. So let’s get started! 

A SERP feature: what is it?

Photo by Myriam Jessier

Any SERP feature is an outcome that appears on a Google search engine results page (SERP) but is not an organic result. The most typical SERP features are:

  • Rich Snippets can bolster an already-present result with a visual layer.
  • Purchased Paid Results derived from Keyword Bidding
  • In addition to organic results, Universal Results are displayed.
  • Panels or boxes of knowledge graph data are displayed.

Every SERP result at the beginning of Google’s existence had the same appearance, and these conventional organic results haven’t changed much over time.

In-depth SERP features and analytics

Along with using SERP data to understand user intent, competition analysis benefits from looking at SERP metrics. Metrics include items like:

  • Rank pages’ link metrics across the board
  • Term complexity
  • SERP elements like “People Also Ask” bubbles and featured snippets

There are a few alternative approaches, each revealing various data points.

First, when visiting Google SERPs, we can use MozBar for Chrome to easily view link metrics for every ranking result. Even better, the MozBar allows you to export all of the link metrics for a certain SERP into a CSV file to analyze them in spreadsheet software. Finally, using the SERP Analysis report inside Keyword Explorer, you may execute a superb SERP analysis. Simply enter your keyword, and the SERP analysis report gives you an overview of the following:

Monthly Keyword Volume: a precise estimation of the number of times per month that users of a certain area and the search engine will look for your term.

Keyword Difficulty: a rating from 1 to 100 indicates how challenging it is to rank for that keyword.

Organic CTR: a rough estimation of the volume of users who click through to a certain SERP’s website results.

Priority: a general assessment of the keyword’s potential value based on factors including volume, difficulty, and click-through rate (CTR).

How to Improve SERPs and Build Domain Authority?

This needs to be emphasized: What constitutes a high domain authority? What does a high Page Authority look like? Similar: There is no standard for a “good” DA or PA; rather, you gauge how well your site is performing in light of the competitive environment in which it operates. But it’s beneficial to aim for a high Moz Domain Authority because it raises the likelihood that your site will appear on the SERPs.

Although many factors influence how to increase Domain Authority, getting links from other websites is the key. The objective is to have a powerful backlink profile, which means boosting the number of backlinks to your site, focusing on high DA referring domains that can pass link authority or positioning potency to your site, and simultaneously increasing traffic to your site.

SERP’s shifting environment

First of all, preliminary data indicate that these are indeed unique situations. One search (0.01%) out of the 10,000 queries MozCast monitors each day presently returns nothing: “1 gigabit to gigabyte.” This change is unaffected by most competitive, high-volume queries or even the great majority of results containing Knowledge Cards.

Second, we must acknowledge that Knowledge Cards significantly influence search user behavour even when used in conjunction with organic results. Thanks to Russ Jones, we extracted some information from a current Moz internal CTR research.

In that study, the average organic click-through rate for SERPs with 10 blue links was 79%. (overall). That decreases to 25% when only a Knowledge Card is added, without any other features. That is a loss of more than two-thirds of organic clicks or a 68% decline. Google examined this modification and probably discovered that displaying organic links for these specific searches added little value.

Moz integrates a Prominent SERP Analytics Product

Considering that 70% of marketers claim that COVID-19 has reduced their marketing spending, Moz’s improved reporting approach gives them new options to dynamically highlight SERPs advancements over time. The connections draw historical data on crucial parameters such as past keyword ranks, and ranking patterns. They were developed in response to customer input and market demand. With the use of these insights, brands can better grasp their position within a field of competitors and the keywords that are boosting their exposure, interaction, and mindshare as a whole.

Moz dominates in the organic SERPs

Organic search is notoriously challenging, with hundreds of factors influencing rankings and an ever-changing landscape. There’s no “one size fits all” approach to SEO, but there are some tools that can help you improve your site’s performance and make sure you’re making the most of each opportunity.

Moz Pro is one such tool — it’s the best-of-breed SEO software from Moz, the leading provider of SEO tools & information. It includes features like keyword research and analysis, content optimization recommendations, link-building suggestions, SEO audits, and more.

Moz has been dominating organic SERPs for years. This year alone, they’ve seen an increase in traffic referrals of over 100%.

Conclusion

Moz has long been a leader in SEO tools, continually innovating its tools to provide users with the best possible experience. Their tools are second-to-none, and many in the industry predict even greater things. With SERPs, Moz is looking to help SEOs continue their web domination with a suite of next-gen SEO software that will improve organic traffic generation efforts.

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