Do you want to know how to get your website to appear at the top of Google search results and increase domain authority? If so, you must be familiar with the concept of domain authority. It’s crucial for everyone performing SEO to be aware that domain authority is one of Google’s 200 different ranking variables. In this article, we’ll define domain authority, explain why it matters for website rankings, and explain how to increase it.

What does Domain Authority mean?

You can use the domain authority (DA) ranking statistic to foretell how well your website will do in search engine results. It was established by Moz and gives websites a score between 1 and 100. Therefore, having a high score increases the likelihood that your website will do well on search engine results pages (SERPs). Domain authority indicates the ranking strength of all of your domains (and subdomains). While page authority examines a page’s potential to rank in search results.

An effective domain authority score is what?

Domain authority is determined by a variety of variables. Websites like Google, Apple, or Microsoft, however, will have a high DA (between 95 and 100). However, if your website is young, your DA will be low (possibly between 10 to 20).

Additionally, you should be aware that a DA between 20 and 30 is easier to increase than one between 70 and 80. Consider these ranges to classify what defines an excellent domain authority:

  • The poor Range is Below 30
  • The average range is 30 to 40.
  • The typical range is 40 to 50.
  • The ideal range is 50 to 60
  • The very good range is 60 to 70
  • The excellent range is above 80

It’s crucial to keep in mind that DA aids in predicting how well your website will fare in search results.

Exactly how is domain authority determined?

Different tools each employ their methods when determining domain authority. DA scores are determined by Moz using more than 40 key parameters. Nonetheless, these are the most crucial ones:

Mozrank: A website’s MozRank score is determined by how many other websites connect to it. Additionally, the caliber of the sites that connect to your website from outside is taken into consideration.

Link Profile: This comprises internal and external links from the web page.

Root Domains: In addition to looking at the total number of backlinks, Moz also considers how many of those connections are distinctive.

MozTrust: When a website links to your page, MozTrust verifies the legitimacy of the linked site.

Site Organization and User-Friendliness: to get a high DA, you must keep in mind that your site organization makes it simple for search engines like Google to index your pages.

How Can Domain Authority Be Increased?

You should keep in mind that increasing your website’s domain authority is a long-term approach as you get started. Here are some strategies for raising your site’s DA:

As you may have seen, backlinks are quite important for determining domain authority. In addition, one of the two most significant ranking variables is the number of backlinks. According to a survey by Ahrefs, 55.24% of websites receive no organic traffic because they lack backlinks.

The second strategy to raise your domain authority is to provide outstanding content that attracts links. In any case, if readers find your writings useful, they’ll start to spread the word. This boosts your chances of receiving backlinks from websites with high authority, such as universities or governmental agencies. Additionally, you’ll strengthen your root domains with links from various websites. All of which will help you achieve a high DA.

Having bad links might do more harm than good, even though inbound connections are essential for your website’s DA and ranks. Your website’s domain authority may suffer if you link to spammy websites.

You should check your website for hazardous links and eliminate them as soon as you find them to prevent this from occurring. By looking through your website’s entire link profile, you can utilize several SEO tools to find any problematic links.

4. Improve the User Experience and Website Structure

It’s important to keep in mind that your site’s organization and usability were considered while determining its domain authority. Search engines can simply crawl and index your web pages if they are properly structured.

The ability to move link juice from one page to other thanks to an effective internal link structure is another advantage. The value of a page that is sent to other websites is referred to as “link juice” in SEO.


You should keep in mind that you have no control over your site’s domain authority. All you can do is arrange the components correctly such that your DA rises steadily.

Another thing to keep in mind is that increasing domain authority takes time and won’t happen right away. Create a long-term plan and employ the ideas we’ve covered on how to increase domain authority.

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