What are some Google Ads best practices? Google Ads was founded only two years after Google.com, the world’s most visited website. The marketing platform first appeared in October 2000 under the term Google Adwords, but in 2018 it underwent a rebranding and became known as Google Ads.

It’s no mystery that these days, the more effective and targeted your paid ads are, the more traffic they produce and the higher the likelihood that they will bring in new clients.

So it should come as no surprise that businesses across all sectors are using Google Ads more and more frequently. You’ll learn how to start advertising on Google in this article. We’ll go through platform-specific features and show you how to fine-tune your campaigns for the greatest possible ad outcomes.

What are Google Ads?

Google Ads is a framework for paid ads that operates under the pay-per-click (PPC) marketing model, in which you, the marketer, pay per click or impression (CPM) on an ad.

Google Ads are a successful technique to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, boost phone calls to your business, and increase internet traffic using Google Ads.

Why should you run Google ads?

With more than 5 billion searches performed each day, Google is the most popular search engine. Furthermore, the Google Ads platform has been in existence for about 20 years, providing it with some experience and legitimacy in sponsored advertising.

People all over the world use Google as a facility to speak up which is then answered by a mixture of paid adverts and organic results.

Because so many businesses use Google Ads to market their brands, even if you’re performing naturally for a certain search keyword, your results will be pushed down the page under those of your rivals.

Best Practices for Google Ads

Don’t give up if you’ve explored advertising on Google but had little luck. Your Google Ads may not be operating as they should for a variety of reasons. However, let’s first go through some common Google Ads recommended practices.

1. Make use of a PPC planning template

You can maintain your PPC efforts organized by using a schedule. You can preview the character counts for your advertisements, see how they will remain online, and run your campaigns all in one location using Google and PPC Planning Template.

2. Steer clear of general keywords

Your approach should include testing and fine-tuning because you absolutely have to master it for your keywords. There will be fewer views and a greater ad spend if Google displays your ad to the incorrect audience due to your overly wide keywords.

3. Avoid running pointless adverts

You won’t obtain enough hits if your ad doesn’t correspond to the searcher’s desire to make your ad spend worthwhile. The keywords you are bidding on must be reflected in your headline and ad copy, and the product you are promoting in your ad must address any problems the searcher may be having.

4. Raise your quality rating (QS)

Google uses your Quality Score (QS) to decide where to place your ad. Your rank and position on the Search Engine Results Page will improve with a higher QS (SERP). Fewer people will see your advertisement and you will have fewer opportunities to convert if your star rating is low.

5. Improve the landing page for your ads

Your efforts shouldn’t end with your advertisement; the user experience that follows a click is just as important. When a user clicks your advertisement, what do they see? Is the conversion rate on your landing page improved? Does the page address the problem or query of your user? The conversion process needs to be easy for your user to move through.

6. Add a number of distinct headings and descriptions

The strength of responsive search advertising’ adaptable format resides in the availability of several ad combinations and keywords that can correspond to use search phrases. By doing so, you can reach more people and improve search relevancy.

To expand the number of viable ad permutations and boost campaign success, use as many distinctive headlines as you can when creating your responsive search advertisements.

Is there still support for enlarged text ads?

Even though expanded text advertisements are no longer the default ad type in Google Ads paid search campaigns, they are still available. Responsive search advertising and enlarged text advertisements can both still be used in your ad groups. Google advises having two extended text ads and one responsive search ad in an ad group to boost performance.

Google, however, has taken away the capability to simply add a text ad from the Ads and extensions section. Only the choices to add a Responsive Search Ad, Call Ad, Responsive Display Ad, and Ad variations are now available when you add a new ad.


Best practices always improve your ads’ performance, and these are a great place to get started. While the list of best practices is short, Google gives you plenty of tips for identifying what works for your business. If you follow these rules and make smart decisions about your keywords and placements, you’ll be in much better shape to tackle the world of Google Ads.

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