Website Ranking: Importance and How to Achieve It

Home Website Ranking: Importance and How to Achieve It
Ranking refers to where a website shows up in SERPs (Search Engine Results Pages). Your aim is to rank higher, optimally on the first page. The term "search engine optimization" refers to a collection of tactics and approaches for increasing the number of visits to a website by achieving a high position in search results. Making your site understandable for both people and search engine robots is an essential aspect of SEO. SEO aids search engines in determining what a page is about and how it may be valuable to people. In today's competitive market, it's critical to rank as high as possible in the search results, which requires an effective SEO approach. Many people, however, are unsure how to achieve website rankings that they want on Google and other search engines. To do these there are various SEO practices that can be roughly divided between the On-Page and Off-Page SEO techniques. Of course what everyone needs to do initially is to publish relevant content that will be engaging because without it no optimization is going to make anyone interested in what you have to offer. The content needs to be keyword optimized whether they are long phrase or short they need to be placed correctly. Update your content at a regular pace. Make it so that others want to link your content in their own blogs. Metadata is also a very important aspect; you need to make sure it is optimized correctly. Finally, using tags will help you immensely with website ranking.

Digital Content Strategy: Does Content Rule Alone in SEO?

digital content strategy

Ask any search expert how they think a digital content strategy affects SEO, and nearly all of them will probably say content is vital for achieving ranking results. The common mantra, “content is king,” has become a rule of practice in most SEO circles, though its origin dates back to an essay by Bill Gates before Google was even founded.

The issue here is that digital marketing is a complex, interconnected web of different strategies that affect one another in different ways. For example, search engine optimization (SEO) and search engine marketing (SEM) can be classified as two different strategies, while content can complement and enhance most other digital marketing strategies, including SEO, SEM, social media, PPC, affiliate marketing, and email marketing.

We know that content is vital for an SEO campaign to succeed, but let’s try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of a digital content strategy alone?

The Roles Content Plays

First, let’s examine some of the most important roles that digital content strategy plays in an SEO campaign: 

  • Indexable pages. Producing more content means adding more indexable pages to your site. Quantity doesn’t matter nearly as much as quality, so merely adding pages won’t increase your rankings, but over time, if you keep your quality consistent, you’ll gain more meaningful real estate on the web.
  • Perceived authority. If you keep your quality high across your site, your content will increase Google’s perception of your authority. In other words, Google will view you as a provider of high-quality content, and will reward your content with higher rankings and visibility.
  • Contextual relevance. Content is a crucial factor in providing contextual relevance for your pages. Google’s semantic search analyzes the meaning of the natural language of pages more than it scouts for individual keywords; adding rich, concise content to your site gives Google more clues about what those pages mean and how they can be effectively tied to user queries.
  • Interlinking. Content also gives you more opportunities to interlink the pages of your site. The closer linked your pages are, the higher your authority will be.
  • Inbound links. Inbound links are necessary if you want to rank in search engines; they serve as external indicators of your trust, authority, and relevance as a brand. It’s possible to build these independently, but it’s far better to earn those links naturally by producing content that people naturally want to link to. This way, you’ll avoid a penalty and still earn those all-important authority building links.
  • Off-site publishing opportunities. Content can also be your gateway to building relationships with outside authorities, who in turn, can increase your own domain’s value. You can only succeed here if your content is good enough to publish and distribute on these channels.

Gray Areas

Aside from these key areas, you could argue that digital content strategy also plays a role in the following areas (though semantics and technical nitpicking could override this influence):

  • Meta data. Your title tags, meta descriptions, alt tags, and other forms of “meta” text are important indicators for the pages of your site to rank. Since they’re written for search engines almost more so than readers, you could argue that they’re only peripherally related to content marketing, but they still require mindful writing to successfully execute.
  • Site mapping. The page names, URL structures, and navigation of your site could be considered technical elements. However, they still require an intimate knowledge of your users, and messaging that caters to them.
  • Social signals. Social signals, the act of socially sharing content from your site, are small ranking factors, but they’re still important. These actions rely on strong content to succeed.

Where Content Isn’t Necessary

Now, let’s take a look at just a few of the “necessary” SEO strategies that don’t require content in any capacity:

  • Technical structure and indexation. The technical structure of your site matters–it needs to be in an indexable format, allowing search crawlers to read it fully and properly. Avoiding antiquated technologies like flash, including Schema.org microformatting, and ensuring the proper formatting of pictures and video are just a few of the considerations to bear in mind here.
  • Site performance. If your site doesn’t perform well, it isn’t going to rank well. Check to make sure your site is mobile-optimized, reduce your loading time, and add a layer of encryption to keep your users’ data safe.
  • Robots.txt. Your robots.txt file tells search crawlers what to crawl and what not to crawl–it has no bearing on your content strategy, and vice versa.
  • Technical issues. Even seasoned SEO experts are vulnerable to occasional technical issues, such as pages inexplicably going down or duplicate pages being indexed. These issues tend to arise independently of your content strategy, and must be solved independently as well.

The Final Verdict

Yes, content is king–it’s either a sole or partial contributor to the vast majority of tactics you need to be successful in SEO. However, there are some strategies that are imperative to your ranking potential that have nothing to do with content whatsoever. If you focus exclusively on a digital content strategy, you’ll miss these critical factors and sabotage your long-term potential. Accordingly, content should be one of your biggest priorities–it just shouldn’t be your only priority.

Links Are Still the #1 Driving Factor Behind Page Quality Rating

page quality ranking

Consumers normally consider three factors that make up an external search (ability, motivation, costs versus benefits) simultaneously. Content quality, content amount, and website information are all factors in your Page Quality Rating. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are a small, local business. By adjusting the title we help Google to understand the relevance between the landing page, the ad, and the phrase. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

How Do You Feel About Local Search Now?

You can also buy domain name misspellings to capture any lost traffic and improve your page quality rating. The millennial generation garners the most advertising dollars. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic. Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects.

Think About ROI From The Start

Doing so is analogous to learning division longhand before you start using a calculator! Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. These can be a great way to structure content within the content itself, rather than relying completely on the web page’s presentation. Why use Pinterest marketing? When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one.

Learning About Domain Authority

According to SEO Consultant, Gaz Hall: “Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other.” Gone are the days of keyword stuffing for page quality rating. Sentences actually need to make sense now. Optimize your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. If your already-designed website is not mobile-friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Technically speaking, it is possible to design sites on either platform with the same functionality. You should use large header tags and take advantage of CSS to alter these to fit into the style and color scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution that is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

A Few Words On Social Media

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. Different variations of this method abound. Low believability and negative consumer attitudes constitute the potential downside of comparative ads. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

There are numerous benefits to dedicated server hosting when it comes to page quality rating. The output of the monitoring phase is sets of data, typically organized in monthly report summaries. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Deception is never the basis of a sound business strategy. Search Engine Optimization is the process of designing web pages, writing content, and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as ‘organic’ and it is the most desirable google traffic because it’s FREE! (well unless you are paying a blog content writer!)

Understanding The Core Ranking Algorithms Machine Learning Uses

ranking algorithms machine learning

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted in a number of different ways. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid-for links and content you don’t necessarily trust but still want to use as an example. SEO basically works by predicting and guessing how Google uses machine learning in its ranking algorithms (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this, in turn, can allow you to ‘trick’ Google into believing that your site should be number one.

Make SEO A Priority

No images, 500 words or less, and a random link to a site. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. And what’s the result? Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Here’s the thing, great content can offer incredible advantages to your business. This is one of the basics of ranking algorithms in machine learning, so don’t ignore SEO.

Know Content Inside Out

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Pagination maximizes the SEO for blogs making it easier for engines to access content and increasing the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and you will suffer when compared to competitor documents and the will consistently outrank you. Link building is also spreading brand awareness and capturing referral traffic. How do you add content to Google? When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative.

Why Your Digital Marketing Strategy Should Centre Around Bread Crumbs

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: “Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page.” Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim, once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. If you don’t know where to submit a guest blog post or what forums would be good to participate in, research where your competitors are going to get links and follow suit. Understanding the ranking algorithms are based on sophisticated machine learning and Google will figure out if the backlink is irrelevant.

Every SEO strategy focusing on making the best website possible will make a website more usable and user-friendly. In the race to get as many high-quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site.

Understanding 301 Redirects In Relation To Your Marketing Strategy

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There is plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they search for a keyword. Make a note of the things that you can implement in your content. To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with a superior user experience. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness.

What Are The Core Ranking Algorithms Used In Machine Learning?

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engines but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high-ranking content for lots of related topics. You first need to fill your site with link magnets. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure.

Increase Shopify Sales – 10 Strategies With Tips

Increase Shopify Sales

Once you’ve set up your ecommerce store, stocked your inventory, and launched a social presence for your brand, the next priority for every merchant is to increase Shopify sales. For some merchants, this means putting more resources into marketing strategies of their choice while for others, growing sales is all about diversifying where they sell. If you’re just starting your business or looking for ideas to increase your sales, we’ve put together a list of top strategies that are proven to increase your Shopify Sales.

1. Enable live chat and set up a round-the-clock customer support team.

As an online store, it’s important to create the same customer experience that shoppers receive from brick and mortar stores. Setting up a support team that provides 24/7 live chat is proven to help increase Shopify sales. According to Icmi, live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.

Setting up friendly customer support executives who respond within 10 seconds of the customer raising a ticket or sending a message is likely to help convert store visitors into shoppers and even increase customer retention and loyalty.

Increase Shopify Sales Tip:

If you don’t already have live chat functionalities, you can use live chat apps to get started. Set up shifts for your customer support executives so that you can provide live chat to your customers round the clock.

2. Capture one-time visitors with push notifications

If you’re an active ecommerce store that drives engagement efforts on social media, you’d be aware of the number of one-time visitors that you have on your store. Out of these visitors, only a fraction of them stay longer than a few minutes, and the number of visitors who convert is even fewer. First time visits rarely convert. But, this doesn’t mean that you should lose out on bringing back these one-time visitors.

Turn one-time visitors into subscribers with push notifications. Push notifications allow your store visitors to subscribe to your store’s updates. You can enable an opt-in that appears for your visitors a few seconds after landing on your store. Once they subscribe, you can bring them back to the store even after they are offline and maximize your engagement efforts.

Increase Shopify Sales Tip:

Set up the browser prompt with a slight delay and an overlay to display a catchy message. Once you’ve gained more subscribers, start sending campaigns to increase purchases and set up abandoned cart recovery to successfully recover carts.

3. Talk to potential customers with Facebook Messenger

Facebook Messenger is one of the primary communication platforms for users worldwide. In recent years, it has also been a platform for businesses to talk to their customers. With the rise of chatbots, it’s easier than ever for businesses to reach customers on this platform. According to Facebook, in 2021, there were 1.3 billion Messenger users, with 8 billion messages sent between businesses and people every month.

If you aren’t leveraging chatbots already, it’s crucial that you set one up for your ecommerce store immediately. By setting up your chatbot with these apps, you can automate messenger conversations, abandoned cart recovery, answer customer questions, send follow-up messages post-purchase, and send targeted messages based on customer demographics and behavior.

Increase Shopify Sales Tip:

Start small, by setting up abandoned cart recovery. If you aren’t familiar with the platforms, you can use their helpdesk to walk through the apps.

4. Bring back customers with loyalty points

There’s substantial data that backs loyalty programs. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. For the customer, rewarding their actions on your store creates the same burst of happiness like the gambling slot machines.

A loyalty program helps the store increase revenue by incentivizing the customer’s behavior and builds a stronger relationship between the store and the customer. From making their first purchase to referring friends and sharing on social media, a loyalty program creates milestones and makes a customer’s journey with the brand more meaningful.

5. Upsell within the store

58% of customers are likely to buy from a retailer that recommends options based on past purchases. Upselling is the fastest and most tailored way to increase your average order value. By bringing back customers to purchase items related to what they’ve already bought from you, you can easily increase Shopify sales.

There are a few ways you can do it. On the store, you can upsell and cross-sell using the Bold Upsell app on your dashboard. This means that you can set up triggers to recommend relevant items when the shopper adds the item to their shopping cart and even before and after they complete their purchase. Here’s a video to understand how this works:

You can even target your customers when they aren’t on your store. Use SMS marketing apps to set up automated upsell messages. You can use SMS marketing along with push notifications for greater results. Alternatively, this can be done with your email subscribers as well.

Tip:

Set up upselling triggers on the store during checkout and when customers are not on your store. This allows you to maximize your chances of increasing your average order value and in bringing back repeat customers. You can choose which channel you want to choose to upsell outside the store based on your experience with these channels.

6. Reconnect with existing customers with a drip email campaign

A well-structured drip email flow can win back your existing customers easily. According to Klaviyo, re-engagement email flows have an average click-through rate of 4.02%. What’s more, the purchases made through these win-back emails had an average order value of $79.12. Win-back email flows are a goldmine and if you haven’t set them up, you’ve got to get started right now!

Increase Shopify Sales Tip:

See how other top ecommerce stores have set up their own win-back email flows to understand the best practices to increase your conversions.

7. Run inorganic ads smartly

Shopify allows you to diversify your audience by setting up sales channels on different platforms besides the native Shopify store- Facebook, Amazon, Pinterest, Messenger, Instagram, and even a buy button on a third-party blog or website.

Increase Shopify Sales Tip:

Pick the social channel that is compatible with your industry so that you can focus your paid advertising smartly. If you’re a sneaker brand, Snapchat is a great platform. Do you sell wedding clothes and accessories? Pinterest is your answer. Instagram and Facebook host enthusiasts for every industry. As a gadget ecommerce store, focus your efforts on search ads.

8. Set up multiple sales channels

Setting up multiple sales channels is a great way to diversify your audience and bring more shoppers from different parts of the web. Shopify has reported that on average, multi-channel marketing and selling increases revenue by 38%, 120%, and 190% with each additional channel. Multiple sales channels are an assured way to increase Shopify sales and boost your revenue with ease.

Increase Shopify Sales Tip:

Pick the sales channels that are in line with your ecommerce store, based on the industry you are in. For instance, Pinterest is one of the best sales channels for fashion stores. Meanwhile, stores that sell books find success with subscription box services. Shopify has a comprehensive guide to help you choose the right sales channel.

9. Pick strategic partnerships with influencers

Influencers have a lot more persuasion power than you’d imagine. According to one study, 49% of consumers depend on influencer recommendations when making a purchase. By picking a partnership with an influencer and setting up a content strategy that has an engaging narrative, you can easily bring more awareness to your brand and increase your following, ultimately increasing your Shopify sales. What’s more, the influencer’s audience is bound to visit your store, giving you the opportunity to convert them into push notification subscribers.

Increase Shopify Sales Tip:

If you’re not sure where to find influencers, the best way to get started is by searching on social media yourself. Whether it’s Youtube or Instagram, look for influencers talking about products within your industry.

10. Run a contest

A lot of eCommerce players are skeptical of running online contests to grow their sales. But, contrary to this worry, online contests are a great way to acquire new audiences to whom you can target your conversion efforts. According to Vyper, one eCommerce store collected over 41,000 emails and gained 14,000 social followers from one 15-day contest.

Tip:

You can set up an online contest based on making entrants engage with your brand in a more meaningful way. For instance, you can ask participants to leave a sweet message about their father (if it’s father’s day) or have them post a picture of them in their favorite outfit (if you’re a fashion store).

Make Your Website SEO-Friendly: Pro-tips

Make Your Website SEO-Friendly

Why do you need to make your website SEO-friendly? If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. The hardest part can beknowing what customers want to read or watch a video about.

From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research.

Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value.

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone.

Make Your Website SEO-Friendly – Time to Do The Research:

Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results.

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.

There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way.

Make Your Website SEO-Friendly – How Can You Do It?

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.

One way to approach SEO is to write catchy headlines. Search engine optimization, or SEO, is the process of improving your site’s ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has.

Work on punchy titles that will draw readers in and encourage more people to click on the link
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented:

“A search engine results page (SERP) typically contains 10 Web results for a query. ”

Do your maths – its one of the primary resources for this sort of thing.

Its as simple as KS2 Maths. Really! Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. Currently more than half of searches account for mobile devices. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique.

Make Your Website SEO-Friendly – Make sure your site is spiderable:

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Keywords should be relevant. This means your site should be a satisfactory destination for users.

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results.

Make Your Website SEO-Friendly – some protips:

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic.

Brands who have implemented SEO strategies successfully boast better conversion rates
Add internal links to the taxonomies the post belongs to In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results.

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content.

Conclusion

Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles.

Improve Customer Retention & Sales With These Tips

improve customer retention

The golden rule of online transactions seems to be that it is cheaper and more efficient to work on your current customer base. Rather than working harder and investing more in getting new customers. In today’s online eCommerce environment particularly, this holds truer than before. This is because of increasing costs of ad impressions, conversions and clicks. In any case you need to improve customer retention.

If you are still undervaluing customer retention and are an ardent believer of spending greater amounts to target new audience, then read on. Find out how doing the latter may be damaging for your business.

According to the Cross-channel Marketing Report published by eConsultancy, up to seventy percent of the companies lament that it is more expensive to acquire a customer than to retain an old one. Although this seems to be a disappointing figure on first glance, it is relief for businesses. This is because they can build on to their customer base of loyal clients within their limited budgeting.

The cost of acquiring a new customer is usually 6 to 7 times more than keeping your existing customer base. What Carrie Johnson from Forrester Research said a few years ago is more valid than ever. Retention proves to be a lot more cost effective than acquisition.

Here are some tips to keep your existing customer base loyal to you and keep them coming back to you again and again!

1. Improve Customer Retention & Sales- Making Use of Customer Accounts

Customer accounts are a good way of keeping track of your customer base. You can regularly send them promotional mail. Plus, it is easier for you to target a familiar and acquainted audience and resell your products to them.

However, customer accounts can be tricky too. From the customer’s point of view, making an account can be hassle. And to put it across honestly, it can be a huge turnoff when you stumble online across something you desire desperately. But you simply cannot get past through the annoyingly long subscription forms or customer account forms.

To make this a win-win situation for both, the following can be done:

Let any newcomers place an order for the products they desire. After the process is complete, prompt them to create an account for future promotional deals and discounts.

Additionally, you could cut down the customer account form to a bare minimum. Furthermore, ask the online customers only for their email address. Follow the principle of ‘less is more’. The easier you make the registration process for customers, the more you will encourage them to buy again from you.

You could later shoot out an email to the customers asking them for more details regarding their customer account.

2. Improve Customer Retention & Sales – Customer Loyalty Program

Your customers will keep coming back to you if you make them feel welcome and valued. With a customer loyalty program, you entice the customers to shop more with you to earn great deals. The more your customers shop from you, the more they gain in terms of discounts! This is an ongoing cycle meaning greater profitability for you.

According to the book ‘Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times’ by Emmett Murphy, customer profitability increases over the time period for a retained customer. Also, what may come across as a pleasantly surprising fact for eCommerce business owners is that a mere two percent increase in customer retention brings about the same profits as cutting costs by ten percent.

Because of your customer loyalty program, you can also distinguish amongst your customers based on two criteria of loyalty and revenues generated.

According to two renowned researchers Reinartz and Kumar, ‘true friends’ is a category of customers which are not only highly loyal to you but also generate revenues for you. Another type of customers is the ‘butterflies’ which are not that loyal to your company but generate revenues for you.

In the context of an eCommerce website, the customers belonging to category ‘true friends’ might be who keep visiting your website. And also those that place huge orders with you. They purchase frequently and are very profitable for you.


Similarly, the ‘butterflies’ will be those who visit the website very frequently. And may also buy repeatedly but the total amount of orders placed by them is not highly profitable for the company.

Considering both these scenarios, it is clear that you should be providing more incentives to the first category i.e. ‘true friends’ as they are comparatively more profitable to you than the other customers. Those who although are frequent visitors of your eCommerce business are not profitable customers.

For both these categories, different strategies can be employed by the eCommerce website.

For instance, for the customers falling in ‘true friends’ category. The eCommerce business could reward them loyalty points based on their purchases. The points can later be redeemed for other purchases. This will encourage them to buy more from the eCommerce website.

In sharp contrast, the ‘butterflies’ are not that profitable. As the researchers Werner Reinartz and V. Kumar interestingly point out in their article ‘The Mismanagement of Customer Loyalty – Not All Customers Are Created Equal’. The best way to extract more profits from ‘butterflies’ is to milk them for as long as they are purchasing from your business. Although a business may be able to only retain them for a short amount of time. The eCommerce business can still make the most out of this category of customers.

An eCommerce business, for example, can encourage them to shop more by presenting them with similar shopping choices. Do this whenever they purchase a product. And some of the top ecommerce platforms are making this easier for the owners with different sorts automation tools and features. So you can target this type of customers a bit more aggressively. Than the ‘true friends’ category to entice them to purchase more.

3. Improve Customer Retention & Sales – Email Marketing

Another way to increase customer retention and to keep customers repeatedly coming to your website is to introduce email offers. Email subscription seems to put off customers and many are reluctant to sign up for it. An interesting way would be to offer them an immediate discount on signing up for subscription.

4. Improve Customer Retention & Sales – Social Media

With the rising use of social media, businesses are fast learning tips and tricks on how to increase customer retention with the help of social media. For example, many ecommerce businesses have a strong social media presence on Facebook, Twitter and other social media websites. Customers can be offered rewards for their likes, following and their check-ins.

For customers making frequent check-ins on Facebook, some rewards can be introduced. Not only will the reward on check-ins entice more shopping. The check-ins will also promote the business to people present in the social media circle of the customers.

5. Improve Customer Retention & Sales – SSL & Trustmarks

According to a Gartner research, up to seventy percent of customers have terminated online orders. This happened because they did not trust the security measures of the website. Website certification is absolutely necessary in order to retain existing customers and bring in new.

Secure Sockets Layer or SSL is a standard security technology which establishes an encrypted link between a client and a server. It allows secure transmission of sensitive information such as credit card numbers and login credentials. SSL securely transmits data of millions of people on internet, daily. It is of special use when conducting online transactions or when transferring confidential information. In layman terms, online secured websites have a website address beginning with https instead of http. They also display a lock icon as well as a green address bar. These signs ensure customers of the validity of any website, prompting them to purchase more and frequently from an ecommerce business.

Using Trust marks are proven to increase conversion rates so using them for your eCommerce site should provide a good return on investment. Read this post to see which marks are the most effective.

6. Improve Customer Retention & Sales – Split Test Everything

Split testing, also known as A/B testing, is a method whereby ecommerce business can conduct random and controlled experiments to observe and conclude how certain changes to the website can lead to increase conversions. Some of the areas in which split testing is used are text, visual elements and layout.

In split testing, it is also observed how a website user gets from page A to page B.

This plays a vital role from beginning to end and impacts revisits of customers. If the customer finds it bothersome to go from home page to their desired page, they will visit less frequently and conversion rates will drop down too.

With the help of split testing, an ecommerce business can conduct an experiment of how elimination of excess pages and text can result in increased number of conversions and higher customer retention.

If the text is not to the point and the call to action is not clear, you may be losing out on your customer midway, thus resulting in loss. Hence, split testing can prove to be beneficial. It is better to spend some time and learn how to retain your customers than to lose out on your existing customers in a much harder and damaging way.

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