Technical SEO: What Is It? Why Do You Need It?

Home Technical SEO: What Is It? Why Do You Need It?
Modern search engines have requirements that should be met for a page to rank higher. Here we show you how to abide by those requirements. Technical SEO is the process of upgrading a website's technical elements in order to improve the position of its pages in search engines. The cornerstones of technical optimization include making a website quicker, simpler to crawl, and intelligible for search engines. On-page SEO, which focuses on optimizing components on your website to improve rankings, includes technical SEO. It's the polar opposite of off-page SEO, which focuses on increasing a website's exposure through other means. Search engines such as Google seek to provide the highest level of performance for their consumers' queries. As a result, Google's robots explore and assess web sites based on a variety of criteria. Some elements, such as how quickly a website loads, are dependent on the user's experience. Other elements aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, boosting technological components aids search engines in crawling and comprehending your site. You may be rewarded with better ranks or even richer outcomes if you do this correctly. It also happens the other way around: major technological errors on your website might cost you money. A technically sound website loads quickly for users and is simple for search engine robots to crawl. A correct technological configuration aids search engines in understanding what a site is about and avoids confusion created by duplicating material, for example.

Semantics in SEO: What is Lexical Field in SEO?

lexical field

You are here because you are looking for “what is a lexical field” or “what does a lexical field mean?”. The lexical field designates a group of words which are most often key expressions referring to an identical theme. In other words, these are several words that are part of the same family. Even if having extended lexical fields offers the possibility of widening the vocabulary used so as not to fall into the repetition of the same word by substituting it with other terms in a given text, it is not a question of making choices. style, or the meaning of words. Rather, it is a question of grouping several words in order to express the same idea or even the same theme. These terms cannot always express the same thing directly, as they can be either synonyms or antonyms. However, they must absolutely refer to the same theme.

Establishing a lexical field consists of carrying out a lexical classification. If we take for example the lexical field of the expression “lexical field”, we could have: lexicology, semantics, lexical, words, lexical fields, or even lexicon. We can see in this example that all these terms belong to the same lexical field. Of course, it should be noted that a given word can belong to many lexical fields and a good number of word families. With the definition and explanation of the established concept, we now turn to the place of the lexical field among web writers and editors for sites who want better positioning for their web page.

Create A Lexical Field For A Website

In this part, it is firstly a question of understanding and knowing the way in which the different search engines like Google work. Secondly, it will be a question of knowing what techniques to follow to create your lexical field.

Search Engines

When it comes to search engines and how they work, you should know that they are bots devoid of emotions, let alone analytical skills. These are computers that assimilate all the words that Internet users enter in the search bars. These computers regularly search for pages on the Internet and the various words that have been written there. Google then classifies these pages.

Thus, once an Internet user enters a keyword, they will extract from their database the various pages that they consider interesting to display them to visitors in a well-defined order of relevance. If a page on your website contains exactly what the user is looking for, chances are you will rank better in Google’s display results. It is important to note that the search engine writes in bold all the keywords identified within the pages it will display.

This is when everything happens and the magic takes effect! A lexical field is the pillar on which the work of natural referencing is based. In the absence of this lexical field, it is impossible to be visible and to have content that is relevant and precise while corresponding to a specific expectation of the various Internet users.

Techniques For Creating The Lexical Field

Regarding the creation of your lexical field, it is important to start by specifying the positioning of your company. In other words, the words that make up your offer, your situation in relation to the various competitors, your staff, and your various products.

It’s a good idea to put together a list of terms and phrases that come to mind. Do not hesitate to do this work as a team if you can, this fosters optimal creativity and imagination. You don’t need to just stay focused in your area of ​​work, you also need to step out of your comfort zone to find words. Another approach is to put yourself in your competitors’ shoes to imagine the terms they may use. In this case, record everything without any limit, then you may end up with a range of 300-500 keywords, which is quite normal.

So, when re-reading these terms, you might choose words that you identify with. These words should constitute the basic elements in your lexical field, which you will then classify into different categories. With your vast and rich lexical field thus defined, the objective will now be to make a reduction so that the words can correspond to the way in which the visitors express themselves. Then, destroy from the list all that is like technical expressions, which refer to the jargon of the trade, and transform them into everyday language so that the customer can understand them. This will lead you to eliminate between 50% and 70% of the words that have been written.

In addition, you will have to rewrite these terms in the style of your customers. If necessary, check with your salespeople, because they will naturally direct you to good expressions. This is a very important step because the more details there are in your work, the more chances it has to be exploited on the Internet. Finally, all you have to do is classify these words according to the order of relevance. The best way is to find a very precise word that is most often requested by Internet users.

This is why Google has put together a simple tool called Google Planner, which gives you information on the recurrence of solicitation of each of the keywords over a monthly period. Personally, I use a more powerful free tool. SEO-hero.tech is a very powerful working tool that makes proposals on several selection criteria and groupings of keywords. At this level, the goal is not to take the first one just because several people have chosen it. You must focus on the lexical field that you have developed because it is this which defines you and offers you the possibility of being recognized as an expert.

Finally, the list of all your keywords is now recognized. In principle, a maximum of 30 to 40 expressions and terms precisely constitute your structure. You will need to use it inside the articles of your website so that they can be recognized and displayed by Google during visitor searches.

The Importance Of The Lexical Field In Digital Writing

Web editors must focus on the riches and all the possibilities offered by a lexical field. As far as the lexical field is concerned, it is essential never to focus on a single term, but on all the terms that have a relationship with the topic being treated. As a result, the real quintessence for an article is due to the varied nature of its vocabulary and the use of a fairly extensive semantic field.

Thus, the Google database will be able to carry out an analysis of this field. However, for writers who do not have a rich and diversified vocabulary, the option would be to search dictionaries for synonyms, for a better impregnation of the vocabulary corresponding to the treated subject. In addition, these different expressions of the lexical field, therefore, make up this whole universe linked to the theme and the important keywords. All this contributes to the enrichment of the written article.

The keyword system is the central element of natural referencing. In other words, everything that aims to optimize natural referencing is based on the system of keywords. Thus, the technical approach will consist of using, for example, the key terms within the URLs and the site tags. The optimized written articles will have strategic key phrases, objectively within each of the pages or product sheets.

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