SEO Basics

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This is the beginner’s section, where you can explore the basics of search engine optimization.

SEO On-Page, What Is It and How to Master It?

Are you ready to improve your internal web content from 0?

If you’re at all interested in improving your SEO On-Page, we advise you to read this post carefully. Because, we’re going to show you how we managed to increase web visits to over 8k within 6 months—and the number keeps rising. 

This is the ultimate to SEO On-page, from A to Z.

What is SEO On-Page?

On-Page SEO is the internal web optimization of a page, based on On-site positioning factors that we can control ourselves and improve. Among those factors we find:

  • Keywords
  • Link Building
  • Anchors
  • Content

And many more that we will see.

We have to take care of these SEO factors to take advantage of them 100%, which is not safe from all our competition and thus overcome them. So since we know what SEO On-Site is let’s take a look at all the factors that we must take into account.

SEO On-Page Factors

More than 200 factors affect web positioning according to a study of positioning factors. And not everything is BackLinks, we can also do many things at the internal SEO level.

And what kind of Super On-Page SEO Guide would it be if it didn’t give you an answer? The most important thing: Don’t think like an SEO specialist, think like a user looking for information that they currently don’t have. When writing for your users, use easy-to-understand terms and do not take things for granted. In the event that you do, leave a link to allow them to find out more. Your users will thank you and Google will reward you.

Quality Content

The first thing we always decide is the type of content that we are going to create and for whom we are creating content. Of course, it is the highest quality content in the Google SERPs

Observe what your competition is doing and how it is doing in terms of content, and improve it. For instance: If your competition makes an article on the best SEO extensions and they have a list of 17 SEO extensions, create a list of more than 100 SEO extensions and give more information about them than your competition.

Keyword Research

And here comes the Great Keyword Research to know the keywords that we are going to need and which are the most relevant in our sector. There are hundreds of tools for conducting Keyword Research. But the important thing is that after finding all your key terms,  you join them for the creation of the same article or different ones.

For example: Suppose you have a list of keywords like SEO On Page, SEO Off Page, SEO On-Site. You would create a post for SEO On-Page and within it would include terms such as On-Site, internal, on-page, etc. But for SEO Off Page, although it is a related term, the search intent is different. So you should create separate content exclusively for this keyword.

Therefore, your keywords and content must be in harmony, creating content based on related and unrelated keywords. Focusing on search intent (queries).

Keyword Optimization

It is common to find several exact keywords on the same page. Does it make it clear which keyword we want to position for, or not?

Have you ever wondered why in the Search Console you get search terms for which you position that aren’t on any of your pages? And the worst part is that you are better positioned than for your main keyword. It is because Google is smarter than we think and is able to relate to other keywords. It uses advanced methods to figure out that your content is good for that search. Thus, expanding the range of terms for which you position, and this is due to Google’s Hummingbird algorithm.

But before inserting your keywords, keep in mind not to fall into Keyword Stuffing (on keywords optimization). In other words, using the same keywords many times to try to position. Try to stay around 1%. For every 100 words put once your exact keyword or long-tail variations.

Optimized Titles

Why should we optimize our titles? The answer is simple, and the key is in the newspapers. We need eye-catching titles that captivate the reader and push them to enter our website. And with this, we are not saying that you put a title that leads to the easy click, and then have content that has nothing to do with it.

I say put an attractive title and give us a little more information, for example, which would you rather click:

  • SEO On Page Guide
  • SEO On Page Guide, Dominate Google without messing up your hair in 2018

Well, if you had any doubts, the second is the winner.  Once we have inserted our final Super Title with a bit of SEO Copywriting, insert your main keyword, and draw attention to the meta description.

If, for example, we have the keywords: “Create Facebook”, it would be key to add “how to create Facebook”, as it sounds more natural. And it is how we are going to see it reflected in the text naturally. Also, note that your headings should be between 65 and 70 between letters and numbers (including spaces).

Friendly and Clear URLs

Yes, Google wants us to be friends with URLs. Seriously speaking, with a friendly URL, Google means that they are readable. And by this, we mean that it is put in some language and that this is the same as the one that the page contains. In order words, moving away from symbols or extensive IDs.

  • Unfriendly URL: antoniofmunoz.com/p=212 (does not give clues about the type of content)
  • Friendly URL: antoniofmunoz.com/off-page-seo/

Meta Description

With meta descriptions, we can make our content more attractive in the SERPs and improve the CTR. It is also a great method to include variations of keywords and icons to improve CTR. Perhaps the meta description is one of the most relevant things to include our keywords in, and that affects web positioning, apart from the title and URL.

H1 and SEO

First of all, you must make sure that there is an H1 tag (header tag) on ​​all the pages of your website. And you ask, how can I see if I have H1? Well, it is quite simple:

  • Open the web in Google Chrome
  • Right-click and see the source code
  • Hit Ctrl + F
  • Write H1

In the event that there is one or more H1, it will indicate it by highlighting the word in another color. In the event that it does not mark anything, it does not have an H1 tag. If you use WordPress, don’t worry. The header of your website becomes your H1, so surely you have it. In the H1 you can use the same as in the previous title (title tag ), use it in a natural way and the main keywords appear.

Related Keywords in H2 and H3 Tags

In addition to using the main keyword once in the H1 tag, it is advisable to use variations of keywords in H2, H3, etc. As well as using questions that are asked regarding the main keyword. For example, it can be:

  • What are the On-Site SEO factors?
  • How to do On-Page SEO
  • Why do SEO On-site

A source to find these questions or related keywords (LSI) can be the autocomplete function of Google. As you can see, it is all an opportunity to add a section that may interest your users.

Variety of Content

Users love content and so does Google. That is why it is normal to find content that is increasingly extensive and that it positions better than shorter content.

So, an article of 5000 words ranks better than one of 500 since you can answer more questions. But is an article of 5000 words interesting for the user or will they get tired of reading so much? Well, we can never be 100% sure, but many people would get tired. That is why a variety of content is important, to make reading more enjoyable. Include various formats that will make your users more comfortable consuming your content.

  • Headers
  • Bold
  • Italics
  • Underlined
  • Images
  • Videos
  • Infographics

Internal and Outgoing Link Building

When we talk about positioning the Link Building it is very relevant for SEO, and it is key to positioning a website. As for Link Building in SEO On Page, we can find two basic variations:

Internal linking

This type of linking creates links between the internal content of a website, giving several indisputable benefits

  • Better tracking
  • Better indexing
  • Link Juice cast

Outbound Links

It is vital to cite recognized external sources to give confidence to our website, try to create links to your sources, and that they are of great authority within the sector

Anchors

In addition to external linking, anchor texts are key to making things easier for Google—making Google better interpret our content. These anchor texts must be varied, thus including exact and related keywords.

Include terms like: Here, This link, The URL of the destination page. This will make internal linking and outgoing links natural. But this is only a small part of the relationship between Link Building SEO.

Create Your Mobile Content

Before you say anything, we know that when you create content you do it on your computer. But with the latest updates of its index, Google tracks the content first in the mobile version. Then, it will track it on the desktop version.

But be careful. If there is any part that is not seen on mobile but desktop, it will not be indexed since it takes the mobile version as a model.

HTTPS Protocol

The HTTPS protocol is basic for SEO, it is something that we all need. In addition, we can activate this security protocol ourselves regardless of the CMS we have, all we need is a certificate like let’s encrypt.

Optimize Your Images at the SEO Level

Images are a largely forgotten resource in SEO, but they have great potential in SEO On-site. We can optimize them in various ways, not only with the alt attribute or optimizing the image weight below 100kb.

How We Can Optimize Images Internally

  • Highlight content within images, improve user retention
  • Integrate your Variants of keywords in titles and alt attributes
  • Reduce the dimensions to what you need
  • Decrease your image weight
  • Include metadata

Sitemap, to Improve Tracking

The sitemap is a map of our website, showing the URLs that are found on it and that do not have any NoIndex tag. This sitemap makes it easy for Google to crawl by telling you the URLs found on our website for you to crawl. The sitemap must be uploaded to your Search Console so that Google can find it easily.

Index Tags

Be careful with the Index and No Index tags. This simple tag can be crucial to the success of your website. Because, if your page contains the No index tag, it will not index the specific page. This is going to prevent Google from indexing it and therefore receiving visits from Google. So, make sure that your website can be indexed both by the Index tag, and not blocked by robots.txt

Response Code

The response codes are commonly known as 200, 301, 404, 500. They are response codes that a URL gives when trying to access it. Try to receive a code 200 or 301 failing that. Since a 404 or 500 code will prevent the page from being displayed and therefore will increase the bounce rate.

Update Your Content

This topic is a bit debatable since not all content needs to be updated. We know that it is always said that your blog should be updated so that Google does not delete you, but we will give you a clear example.

If we write an article in a history book, surely the history will not change. On the other hand, if we write a guide to the best mobiles, we will have to update it, since these lists change every year several times. So don’t worry if your content doesn’t update, ask yourself if it should be updated or not. Use your judgment and common sense.

SEO Tools On Page

Here’s the # 1 easy tip to boost your search traffic – use the right SEO tools! On-Page SEO is simpler to be able to enter the appropriate SEO tools. Here are 3 fundamental tools that we suggest you check out if you want to carry out the correct on-page techniques on your blog or websites.

WordPress SEO By Yoast

So whether you’re a WordPress beginner or someone trying to find the BEST on-page SEO utility, give it a try. WordPress SEO by Yoast is not only a free WordPress plugin, but it also provides exceptional functionalities to make updating on the page simpler. It helps us to include:

  • Keywords
  • Titles
  • Descriptions
  • Sitemap
  • Index / NoIndex tags

SEMrush

Do you want a powerful tool to spy on your competition? With SEMRush you will master SEO, spying on your competition, and examining Google with a magnifying glass. Using SEMrush, you can easily do:

  • Competitor analysis
  • Checking website traffic
  • Analyzing your competition’s backlinks
  • Creating a site audit
  • Find highly-profitable keywords
  • Comparing the results of the domain of any of the 5 competitors

Conclusion

SEO On-Page depends on many factors and is difficult to control in its entirety, but not everything is bad. Since we can control it unlike SEO Off-Page and we can optimize it as much as possible. Finally, have good internal Link Building, choose your keywords well, optimize your code and tags, and create unique and diverse content.

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