Search Engines: Ways in Which Different Search Engines Work

Home Search Engines: Ways in Which Different Search Engines Work
Understand how the major search engines of today work - Google, Bing, Yahoo, and even social media search engines. Using their own web crawlers, search engines crawl billions upon billions of pages. Search engine bots or spiders are frequent names for these web crawlers. A search engine navigates the internet by downloading web pages and following links on those sites to find new pages that have been added. The goal of the search engine algorithm is to give a relevant collection of high-quality search results that will rapidly answer the user's query. The user then chooses an option from the list of search results, and this action, together with following activity, contributes into future learnings that may effect future search engine rankings. When a user types a search query into a search engine, all of the pages in the index that are judged relevant are recognized, and an algorithm is used to rank the relevant sites hierarchically into a set of results. Each search engine's method for ranking the most relevant results is different. For example, a page that ranks well in Google for a search query may not score highly in Bing for the same query. In parallel to the search query, search engines deliver results based on additional relevant data, such as: Location — Some search queries, such as 'drugstore near me' or 'theater schedule,' are location-specific. Device — Depending on the device used to make the query, a different set of results may be provided. If the user's language can be recognized, search engines will produce results in that language. Previous search history - Depending on what the user has previously looked for, search engines will return different outcomes for the same query.

Using SEO For Ecommerce – How To Guideline

Using SEO For Ecommerce

With the current state of the web, you can literally order anything online and have it delivered to your front door. Yes, even bread, eggs and milk. If you are starting your own e-commerce business, then get ready for a major challenge. E-commerce sites often have thousands of pages, making them an extremely challenging SEO issue. Properly linking these pages together, and especially obtaining links to the actual product pages from external sites, is a very difficult and time consuming task. Using SEO for ecommerce is not as intimidating as it may seem.

In many ways, this makes SEO for e-commerce sites a whole different beast from trying to rank a blog. Here are a few things you can do to make this task more manageable.

Using SEO For Ecommerce #1 – Create an SEO Keyword Field In Your Database


Inevitably, an e-commerce site is powered by a database complete with product names, prices, and other variables. Include a keyword field in this database so that it is always immediately clear what keyword you are trying to rank this product for. This is extremely useful for your link building efforts, your product description and title optimization, and countless other tasks.

#2 – Optimize Your Product Detail Page

This is by far your most important content. All product pages must have the following pieces:

– A Product Name – The title of the page should be the product name, which should include all relevant keywords in as few words as possible. Every product name should be unique and it should be clear to users what each product is.

– Price – The price should be easy to find and prominent, or you will end up irritating your users who are trying to shop. The price is one of the first things that users look for, so be sure to put the “buy” button right next to the price so that it is easy to find as well.

– Buy Button – The buy button should be prominent, colorful, and easy to spot. It should almost always be “above the fold” so that users don’t need to scroll down in order to find it. Keep in mind that words can have different meaning in different cultures. “Add to basket” is more appropriate than “add to cart” in the UK, for example.

The product name and title tag should be closely related or identical, and certainly contain the keyword. All content on the page should be crawlable. Avoid duplicate content at all costs, and for the same reason do everything you can to avoid using the manufacturer’s description as the product description, since all of the other e-commerce sites will be using the same content.

Using SEO For Ecommerce #3 – Avoid Session ID Duplicate Content

If your site uses session IDs, it’s possible that your site has duplicate content which could cause it to be penalized and buried in the search results. Session IDs are used for security reasons and to make sure that all transactions are traceable, but they also create a unique URL for every visitor who starts making a purchase.

Be sure to edit robots.txt so that the search engines don’t end up getting confused by all of this extra content. Even if your site doesn’t get penalized by duplicate content, it can make your site’s structure unclear in a way that harms rankings.

#4 – Product RSS Feed and Site Map

By submitting your RSS feed to relevant aggregators you can pick up tons of backlinks which can help improve your site rankings. Google Base is a good example of the type of aggregator to submit to. Site maps can also be incredibly helpful for e-commerce sites since their indexes are so large and there is always the possibility that certain pages won’t get crawled and indexed.

Using SEO For Ecommerce #5 – Find a SEO friendly shopping cart

Finding a SEO friendly shopping cart software can actually be quite a difficult process. Look for shopping cart software that is explicitly marketed as being SEO friendly. Don’t assume that this is taken care of just because your shopping cart software is expensive. Obviously there are incredible solutions on the web at affordable prices, but just because the first one sounds good does not mean it’s the best.

#6 – Go Social

Be sure to add social sharing buttons so that your best products can spread by word of mouth. Allow users to leave their own reviews in order to improve participation and to get feedback. Pay attention to your analytics to see where the buying funnel leads. Make sure that your site is fully integrated with analytics so that you are capturing all of the relevant data.

Conclusion

E-commerce sites are very difficult to optimize for SEO, but they need it perhaps even more than any other type of site. These tips should provide a good road map to get you started, but be sure to do your research and test everything extensively.

Did you enjoy this article? Got any feedback regarding this industry? Don’t be shy, comment below and let us know!

Successful Content Writing Tips – 10 Working Secrets

Just as everyone with a camera isn’t a photographer, same is the case with writers as well. Not everyone who hits the keyboard isn’t a writer. A good write up can be very difficult to produce. As people only read what catches their eye. According to research, writing is the least favorite activity notified by Americas. They prefer talking, then reading and finally a proportion of the masses like to write more than speaking or reading. Therefore making writing almost a foreign skill to a lot of people. So what are successful content writing tips?

When it comes to content writing it is very different from every day write-ups.

And the most important thing is to maintain the interest of the reader. Readers tend to lose interest in your article in seconds. Therefore it is very difficult to produce a reader-friendly article. Your readers accept from you only but the best. Your article should be informative and entertaining at the same time. A mixture of these two is usually difficult to construct.

As like a successful content writer, if you want your articles to be jaw-dropping and phenomenal, then you need to follow a certain guild line that I have made after much researching. I have thoroughly gone through many of the best articles over the internet and have compiled a list of 10 secrets that content writers use secretly to make their articles fascinating.

The list below has those 10 secrets of a good content writer which will guarantee to make your content way better than it is right now. If you want to quickly make a name for yourself in the area of content writing, then follow the list carefully and be sure to follow up on every point. So without further delay, I present you the list of 10 working secrets of a successful content writer.

10 secrets of successful content writing tips that make your work spellbinding:

Thorough research.

Number one on our list of successful content writing tips. Everyone knows how a cell phone works, or how to install Windows so don’t drag the same old topics again and again. Give your readers something new. Like how to make money from just a smartphone. Topics like these are certain to catch the reader’s eye. But to give out something like that you need to do a thorough research first.

Not just built up the hype with a fancy title and leave the rest of the article hanging. Keep updating yourself with the latest happening in your niche. Suppose if you’re a tech blogger than it is your job to know the latest tech and gadgets in the market. So don’t waste time on telling that world what an iPhone 13 can do. Instead, tell them what the iPhone would do. Tell the world they don’t know.

To search, you can always you the internet and Google are the best sources to research for almost any topic. Also, try adding links to of multiple URLs as references, it makes your claim much more legit, and the readers believe in what you’ve said.

Have your own signature voice.

You can’t be a content writing legend if you don’t have your unique voice. Anyone can copy and simply reproduce what one has read. To make your work stand apart, you need to bring innovation into already accepted ideas.

After a thorough research, jot down all the points that you will be writing on. Once you’ve done that, move to phase 2. That is trying to express your thoughts about what you’ve learned. This is where you show your skills as a writer.

Every individual has its own way of talking same as everyone writer has its own way of writing. In which he decides the wordplay that he will be using. This is an inborn talent which every writer possesses. All you need to do is find your own voice, and for that, there are 3 simple steps which professional writers follow. That is COPY, MASTERY, and INNOVATION.
Copy the idea or the concept, become its master. Know everything about it there is to and then finally bring in innovation. That tells the people something they don’t know or point out to a certain fact that everyone has missed so far.

Do not try to copy the writing style of a famous writer or your favorite writer. Instead try to tweak it into something new because the readers can identify that you’ve copied the entire concept as well the style from somewhere else, the minute a reader realizes this, they lose interest in your work. Therefore it is mandatory to have your own signature voice.

Stay on point.

The easiest way to ruin a perfectly good written blog is to deviate from your original topic. This is a mistake what happens naturally. When you write, you bring in extra information, which could lead to a whole different topic. Suppose you’re writing an article on the pros and cons of the internet and you discuss Facebook as a con. Keep it till there and move to your next point. Not start discussing Facebook in general, like when it was founded, what happens there, etc. Your reader came to your article for the pros and cons of the internet, not to read about Facebook.

To avoid straying away from the topic think of the first and last paragraph first. This will keep your article in a confined boundary. Your conclusion or generally known as the “BOTTOM LINE” is the essence of your article. Keep the bottom line unique to create a bewitching effect on the readers. Once you’ve done writing, go through the editing sessions and chop off any unnecessary detail that you’ve added.

Long or short, it doesn’t matter!

Successful content writing is not really about length.

Matching depth with length is a difficult thing to pull off, but I will make it simple for you. The psychology of every reader is different; some prefer long articles while some prefer short articles. What you need to do is find a middle ground. Introduce points and subheadings in your article to avoiding the boredom of the reader. If you have a topic on which there is very less to write on then dig deep, research well and discuss the most important aspect of the article with in-depth detail. But if there’s much material to write on then pick the most important aspects that you want to discuss, cut off the rest and try to simply hard to understand topics.

Show off something Unique.

This is basically a simple construction step which can help you in constructing a unique article. First of all, divide your article into three parts.

  • Topic; It is obvious that this comes first. This is your subject line or the whole point of conversion.
  • Idea; This is the idea which you want to express in your article.
  • POV; This is where you get to pick sides, whether you’re against or in favor of the topic.
  • You can build your article on these points. Start off with your introduction, give out your points and ideas make unlikely comparisons, and remember to bring in opposing views so that your article remains neutral and unbiased. You can further highlight categories and divisions, pick out a specific tone that you’ll carry through the article. And finally, always be innovative.

A good title takes a great deal of time.

One of the most important successful content writing tip right here. The title is everything! No matter how exceptional the body of your article is, a bad title can ruin your article even before the reader starts reading it. Therefore a nice title is mandatory, so give yourself time to come up with an extraordinary title. For being a good content writer you have to remember that a title must be catchy, must predict the content, must have the keyword in it and it should reflect your tone which you’ll carry in the entire rest of the article.

Keep the reader enticing for more.

This is a battle to become a good content writer and you have to win that! The first line of your article should be so tempting that it simply does not let the reader leave without reading the entire article. Try this out by asking your friend to read the first line, only the first line of an article that you’ve completed, if he insists you to let me he read the rest then give yourself a pat on the back. You’ve done a good job and if this does not happen then remake the first line until it has that spellbinding effect.

Introduction Matters.

The first paragraph matters as much as the first line does. The first paragraph should be like those cold telemarketers who don’t take no for an answer. If you’ve successfully pulled off the first paragraph, then it is guaranteed that your article will be a hit. For a short article the first paragraph is the introduction (50-80 words), and for longer articles, the first couple of paragraphs can be an introduction (150-200 words).

Don’t create unnecessary hype.

This is again a common mistake that most writers do. They create such unnecessary hype in the starting which is difficult to maintain through the entire article. This results in reader getting bored and leaving your article unread. Therefore to be a good content writer you must not drag and exaggerate. Only built the hype which is maintainable throughout the article. A successful content writer keeps the information believable, provide facts with resource links and stats to make the reader believe your claim. Otherwise, the reader may leave may not come back anytime soon.

Killer Ending.

The ending is much important as the introduction is. And a just like in the movies, a bad ending could ruin a perfect movie. Same is the case with articles. After constructing a phenomenal article don’t ruin all your hard work with a bad ending. In fact, put your best in the ending as it is the end which will give the reader your final word. A good ending could leave your readers with deep thoughts for days and he will be waiting eagerly to hear from you next. This is how readership is built. Therefore it is mandatory to create an exceptional ending.

Successful Content Writing Protip: This is a bonus point to take your articles to the next level. Try adding a good conclusion in which give out your personal view about the article that you’ve. Readers enjoy reading the writer’s opinion, therefore, add it in conclusion.

Successful Content Writing Tips: Conclusion

So there you have the 10 working secrets of a successful content writer. All in all, research thoroughly before starting, keep the text plain, simple and readable. Avoid fancy language but be innovative about the ideas that you’re discussing. Write in your signature voice, be unique, try out different angles and start off and end with a lasting impression that will leave your readers spellbound.

Branding Your Business On Social Media

Anyone can post anything online. Anyone can create content and make gains in the social world. Yet, not everyone can be successful in growing their brand online, and the main factor is whether or not you develop a social media strategy. How are you branding your business on social media?

Developing a Social Media Strategy

The competition is tough. New content gets posted every day, more eye-catching and more entertaining, it gets more difficult for smaller brands to attract the same attention as the larger players who have bigger budgets and desks dedicated to social media.

You have to be strategic in posting content. You have to know your audience, what will interest them, what they possibly want to buy from you. To put it simply, what will make them want to patronize your brand?

Focus on Your Brand to Stay Relevant

Establishing an online presence on different social media platforms is a good start. But to keep reeling in new audiences to your product or service, you have you come up with a content plan and branding strategy that will stand out.

Branding Your Business: Start with the basics.

First, show them what is the face of your business. The logo, color palette, bio, and handle name; all these must be consistent across all your social profiles. Consistency is the key to acquaint the audience with your brand, with what your business is offering. With consistency, it will be easier for the audience to recognize your brand anywhere.

Once you are done with the basics, you can start planning the next stage of promoting your online presence. Whenever there are changes in how you represent your brand – theme photos, seasonal posts, or announcements of product updates – put up these changes on all business profiles, not just the website. This is to ensure that the difference in audience reach per social platform will not matter because everyone will see the update whichever platform they are using to follow your brand.

Branding Your Business: Work some more on brand visuals.

Don’t just stop with a unified logo, cover photos, and company biography. Work some more on your overall visuals. “How do you do that?” you might ask.

The key to this is still consistency. Identify the colors and fonts you want to be associated with your brand and use the same choices in your media outputs: images, videos, PDFs, infographics, graphs, etc. Use the same or a similar font style you’ve used on your blogs and inner pages when adding texts to your videos. When editing images, use background colors with the closest shades to the colors your brand is known for.

The continuous use of the same font and color shades will leave a lasting impression on your audience. Over time, they will be able to recognize your content even without seeing the logo or business name. When you master this art, your brand won’t have difficulty getting recognition from a bigger target audience.

Branding Your Business: Set the personality of your brand.

Setting the tone and voice of your company with it is ‘personality’. You can be an information-based brand or one that enjoys a good laugh from here and there. Or maybe your brand is more on awareness and self-enhancement. Whatever it may be, create a personality that is relevant to your audience, one that they can connect with right away.

Watch out for the smallest details like the use of clients versus customers or company versus brand. The term you use when addressing your audience and how you want them to see you as (an actual brand or some company) matters. By being specific with your references and terms, the content that you post will look and sound more credible. The audience will immediately know what you are talking about with the terms you have instilled in them.

Smart Businesses Use Social Networking To Build Their Brand

Boosting your online presence by establishing your brand and what it is about is a good measure in establishing familiarity and relatability. When you give the audience a simple way to understand what your company is about through consistency in visuals and content post, you are already selling your brand.

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