On-Page SEO: Definition, Importance, Practices

Home On-Page SEO: Definition, Importance, Practices
Everything you need to know about traditional On-Page SEO techniques to optimize content on your webpage, making it more relevant to search queries. The process of optimizing web sites for targeted keywords in order to boost search visibility and traffic is known as on-page SEO (or on-site SEO). It entails aligning keywords with page-specific components such as title tags, headers, content, and internal links. Some SEOs mix together on-page and technical SEO. However, I like to keep them apart. Technical SEO, in my opinion, handles issues such as page and site performance, duplicate content, site structure, schema, and indexing. To put it another way, technical optimization is concerned with your entire website, whereas on-page optimization is concerned with particular URLs. There's also off-page SEO, which includes things like link building and brand mentions that occurs outside of your website. If you want search engines to reward you, you must take your on-page SEO approach seriously. While Google still looks for keywords in your text, keyword stuffing is no longer effective since it degrades the user experience. This type of SEO characteristics that are user-focused will become more significant as the Google search algorithm becomes more complex. On-site SEO allows search engines to comprehend your content and rank the most relevant URLs for specific queries when done correctly. On-page SEO also provides structure and clarity, which consumers will enjoy. The importance of this kind of SEO cannot be overstated. With these aspects in mind, you'll be well on your path to greater organic search engine results.

Anchor Text Rituals – Useful Tips From Experts

Anchor Text Rituals

We have put together some useful tips from experts in anchor text rituals.

Naming your pages with strong keywords provides an easy-to-follow map of your site. A particular web page or content can be retrieved from the database by using a keyword or a related search string. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly.

This causes issues when search engines don’t know which is the best version to choose.

Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers.

High advertisement ratio can be mitigated by using walled garden sites:

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for.

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline.

However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem.

Anchor Text Rituals – Google ranking factors can be affected by citations:

These can help people to quickly scan the page and find the information they’re looking for. But, there’s still more to it. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Keyword research can be done using free tools.

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember.

Anchor Text Rituals – Analyse your existing link bait:

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: “SEO has the potential to promote companies, without them having to pay anything extra for advertising.”

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal.

The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in.

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites.

Useful tips from experts in anchor text:

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. This can hurt user experiences and impact search rankings.

Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs.

If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do.

Anchor Text Rituals – Having fun with metrics:

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry.

Keep in mind that quality and consistency are crucial. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.

It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Both Google and Bing take page-loading speed into account in their website ranking algorithm. SEO is a time consuming effort which most people running an online business do not have.

How Does Google View Hidden Content?

hidden content

We can’t discuss hidden content without first returning to the (digital) age-old debate between SEO and aesthetic web page design. Lately, it seems that “read more” buttons and ‘click-to-expand’ tabs have been the go-to compromise. Finally, a way to tidy away text neatly but still benefit from keyword opportunities. Or so we thought.

Recently, Google has caught up with our efforts to try and outsmart its algorithm. To be blunt, it has outsmarted us. More and more Google is learning to view sites as a human would. Outdated tactics like using white text on white backgrounds to sneak keyword spam into your text are now ineffective. Gone are the days of content cloaking which were popular in the SEO stone age. Search engines are more sophisticated than ever and are constantly improving. Although it is possible to still use the likes of “read more” buttons to capitalize on SEO-optimized text while saving space, Webmasters should no longer have separate scripts for visitors and search engines. As a rule of thumb, what a person would deem relevant, useful content so would Google.

How Does Google View Hidden Content?

Not all links are seen as equal in the eyes of a search engine. Placement of external and internal links on your page could have a major impact on SEO ranking. The same goes for hidden content, it could make or break your site.

But how exactly does Google penalize your site for using hidden content? Unsurprisingly, there has been no definitive answer offered. It seems that any text on your page that loads after the viewer has taken action, such as a “read more” button, can affect your place on SERPs. Especially without careful consideration of where you place keywords.

After extensive research and consideration of the murky allusions Google has made in regards to how its algorithm views hidden content, it seems that contrary to belief, it does take hidden content into consideration. When trying to crack the code of Google’s algorithm, the first port of call is returning to the search and render tool it enabled in 2004. This isn’t breaking news to us, but we can look at this to remind ourselves of how Google really works.

Google no longer just reads the code of the page in order to rank it. It goes much further. In fact, it renders the page to see it is like a human would, through reading JavaScript and understanding CSS.

How Does Google Rank Hidden Content?

There has still been no definitive answer within the SEO industry about hidden content. In our efforts to weigh up the pros and cons of using JavaScript and CSS, Google has only added to the confusion.

John Mueller, an SEO expert at Google, went from stating that Google “may not” index or rank hidden content, to claiming the hidden content is “discounted” in 2014. This was followed by a clarification in 2015 by Gary Illyes, a website trends analyst at Google, who explained that content of this type is given “way less weight in ranking” because it is hidden.

To summarize, it seems that Google does not treat content that is concealed behind tabs, accordions, or any other mechanism where JavaScript is used to reveal content, the same way as content that is clearly visible by default. For example, if a reader has to click “read more” to view the rest of a blog post or article, any keyword-optimized text will not have as much power as the content that was visible by default.

Any content that comes after the “read more” button does not carry the same weight as what came before. In other words, if it’s not immediately apparent to visitors, Google deems it as less important. What adds an additional layer to our understanding is that hidden content will, however, be indexed by Google.

This means that pages may rank for search terms or phrases that are related to the content that appears in hidden sections. While ‘hidden content’ is not treated equally, you could say it still holds some value when it comes to ranking.

Putting Hidden Content Theories to the Test

hidden content testing
Image Source: Glenn Carstens-Peters

Despite the fact that comments from Google representatives seem conclusive, there has still been much debate around ‘hidden content’ within the SEO community. Rebootonline.com attempted to put this to rest. Last year they carried out a study that aimed to determine whether Google’s claims surrounding hidden content were true.

The study took place over a period of six months and tested CSS, text area, visible text, and JavaScript hiding across 20 different domains. The results showed that what Google previously claimed is in fact true. The study revealed that text behind “read more” and similar mechanisms is in fact weighted less by Google.

Yes, the “read more” buttons can be useful depending on your site’s intent. For example when it comes to data tracking, monitoring user engagement, or adding ease of use. However, keep in mind that it may push you down in ranking. When designing your webpage, you need to ask yourself: is it worth devaluing your text and, therefore it’s ranking, in favor of these minor benefits?

How Will Google’s Mobile-First Index Change This?

Another vital development to consider when deciding how and when to incorporate hidden content is Google’s Mobile-First Index. With this update, everything we have figured out about how Google sees hidden content could be set to change.

As more and more web users migrate from desktop to mobile devices, Google has followed suit. At the moment, ranking systems typically look at desktop sites to evaluate how relevant they are to the user. This becomes problematic when we consider that most people are used to searching on Google via mobile devices. While the majority of internet users currently use multiple devices, 2014 was predicted to be the year when mobile-only users would surpass desktop users.

The following year, this forecast became a reality in the U.S. Currently, mobile digital media time in the US is now significantly higher at 51% compared to desktop use at 42%. It goes without saying that we do need to remember that the majority of internet users do still use multiple devices. However, being easier, quicker, and more accessible to use, mobile accounted for 50.3% of all web traffic generated worldwide in 2017.

What’s more is that according to Smartinsights Search Engine Statistics for 2018, more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. The implications of this movement towards mobile devices mean digital media has had to start evolving mobile-first approach.

Google’s answer? Switch over to evaluating mobile pages and ranking websites accordingly. This is problematic as mobile pages with less space typically have less content than desktop pages. This forces us to speculate that Google’s algorithm will have to resort to giving accordions, drop-down menus, tabbed menus, slider menus, and other forms of hidden content more weight.

John Mueller added fuel to the fire when he confirmed our speculations. In a Google hangout session, he confirmed that Google will move towards a more equal ranking of hidden content due to lack of space on smartphones and tablets. If this does happen, it will be a gamechanger in terms of web design. These changes will elevate hidden content to greater value and allow us more options when it comes to organizing content, enhancing visuals, and providing an engaging user experience.

How can Sites Adapt to Make the Most of Hidden Content?

For now, it is advisable to place crucial information and relevant keyword phrases in the most visible sections of your website in order to increase your ranking. If using a “read more” button, maximize the ranking weight of keywords by placing them in the top portion of the page where they are visible by default. Besides keeping clutter at bay and giving your site a facelift, the hidden content text should serve a purpose. You should make sure to incorporate a way of letting visitors know that there is more information there.

Not only will the user experience be enhanced, but you are showing Google that your content is relevant and valid, which will have no negative SEO implications. In preparation for any possible future changes that Google’s Mobile-First Index may bring, you should be paying more attention to your mobile versions of your site.

With the direction Google’s algorithm seems to be going in, an effort that is put into making your hidden content count now will have a huge payoff in the future. Don’t let the ambivalence and debate around the likes of “read more” buttons put you off. They can be useful additions to your website.

Hidden content is not only a great way to up your page’s ranking. If used intelligently, it can also greatly enhance the user experience your website offers. So when it comes to utilizing hidden content, don’t try to outsmart Google, try to up-smart your site.

The 4 Essential Sweet Spots of Modern SEO Copywriting

modern SEO copywriting

We had enough and more of that keyword-stuffed, scraped, spammy, black hat SEO that nearly toppled the internet under the weight of its disruptive practices. Modern SEO copywriting practices are drastically different from these outdated practices that corrupted the internet.

Starting with 2010 a wave of algorithm updates swept up the SEO space. Google, seriously bothered by businesses blatantly butchering its SEO game plan, whipped up a series of algorithm changes and updates such as Pigeon, Panda, Hummingbird, and Google RankBrain to name a few, to get a handle on the situation before things went out of hand. The result: The birth of modern SEO. Google’s new SEO game plan ensured that only quality content showed up in Google’s lucrative Search Engine Results Pages (SERPs).

According to Copyblogger, modern SEO copywriting is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases trust and authority and helps pages you want to rank well for certain keywords. In short, SEO copywriting performs two main functions:

  • Creating content so compelling that readers can’t resist linking to it or sharing it, thereby increasing the sites’ trust and authority.
  • Incorporating keywords strategically to make sure you rank high in search engine rankings.

Long story short, modern SEO copywriting is all about high-quality content and high-quality content alone. In other words, to create content that’s highly engaging and user-friendly. This would guarantee websites with higher click-through rates and more organic traffic.

Here are four major sweet spots in modern SEO practices. Focusing your attention on these four areas is sure to bring you optimal results in terms of traffic and conversions.

Sweet Spot #1 – Optimize for Google RankBrain

Turns out, before Google RankBrain got launched, Stone Temple Consulting carried out a study to figure out the total number of Google search queries that failed to produce the right answers.

For this, they analyzed nearly 1.4 million queries of which 163 answers seemed to be way beside the point. In other words, Google’s spiders failed to dig out the right answers for 163 search queries. We know what you’re thinking now. Isn’t that OK because it’s just a minuscule number? No.

The problem here is that the internet has plenty of rich content to address these 163 queries. But then, who knows why, Google failed to interpret the content properly and in the process produced irrelevant search results. Step in Google RankBrain. This new algorithm, backed by application intelligence and machine learning systems, got its act together and managed to improve 89 of those search results.

How to Make Your Web Copy Google RankBrain-Friendly

First, let us set this straight: writing with Google RankBrain in mind is a long-term and complex strategy of modern SEO copywriting. So if you are in for the long haul, go for it. Set aside the old-school formulas and focus on modern optimization techniques.

modern SEO copywriting
Image Source: Wokandapix

Forget About Single Keyword Phrases

Going all around the internet with a fine-tooth comb to find the perfect keyword for your site? Nope. Don’t do that. The era of single keyword optimization is over. Modern SEO copywriting is all about multiple keywords. For this, you could make use of Google AdWords Keyword Tool and Google Search to scope out as many keyword phrases for your web copy as possible.

And in case you’re planning to come up with a single, all-exhaustive blog post, think again. It’s now more important than ever to make provisions for a series of blog posts with a focus on incorporating multiple keyword phrases. For instance, if you are writing a web page on app development, instead of simply focusing on one keyword (e.g. create an app) focus, instead, on many keyword phrases like “iOS app development”, “android development” and so on.

Make sure to include the keyword phrases in the headline and subheadings. This will again ensure that your web page shows up whenever people type in app-related stuff in the Search box.

Forget About Keyword Stuffing

Modern SEO has no place for keyword stuffing. Upping your ante in terms of quality content is the only way to coax Google spiders to visit your page. That said, you need to incorporate keyword phrases to make your content relevant. In what proportion should the keywords be used? The answer is there’s no proportion per use.

Weave keyword phrases such as “app development companies”, “app development software”, “android app development tutorial”, “app development course” and others, as naturally as you can into the copy. Don’t add them just for the heck of it.

Forget About Producing Google-friendly Content

With the onset of RankBrain, Google-friendly content has swapped places with user-friendly content. Like it or not, your content has to be good in the eyes of users first and foremost. And Google, with the launch of Google RankBrain, has made it very clear that only the best content will find a place in its Search Engine Results Pages.

We know what you are thinking… How would one know whether the content created will match up to Google’s new standards? Simple – if users start sharing your content on social media pages, or start leaving comments on your blog posts, or are staying on pages for a longer time, and even checking out other pages of the website, be assured your content is working.

Rankings are good, but not good enough. Focus on content and the stickability quotient of your website.

The bottom line: generate more in-depth content, epic pieces of content to be very precise, if you are really keen on pleasing Google RankBrain.

Sweet Spot #2 – Optimize for Schema Markup

To put it simply, Schema is a code that you need to embed on your website to help search engines fetch better results for searchers. Though not much in use, it’s considered to be the most powerful form of SEO optimization today. And the best thing about Schema Markup is that SEO webmasters, unlike before, will now have greater control over what appears in the search results.

How to Make Your Web Copy Schema Markup-Friendly

Let’s say the keyword “advanced web ranking” appears in your article. The search engine doesn’t recognize “advanced web ranking” as a Rank Tracking Tool, but some random name is thrown in the article.

However, if you put in the right schema markup around the name “advanced web ranking,” the search engine would recognize it as a Rank Tracking Tool. Schema Markup is available for the following things:

  • Authorship Markup
  • Testimonials
  • Local Business Schema and Geotag
  • Breadcrumbs
  • Events
  • Recipes
  • Videos
  • Offers
  • Bulleted Lists
  • Individuals
  • Products
  • Meta Descriptions
  • Facebook Open Graph

One of the easiest ways to implement Schema markup is to directly tag the HTML code on your web pages. You could even make use of Google Tag Manager, a free tool that enables marketers to add or update tags without any basic knowledge of website coding.

According to Behshad Behzadi, Principal Engineer at Google Zurich, in a keynote at SMX West, voice search is growing fast. Interestingly, according to recent studies, 55% of teens and 41% of adults are using voice search on a day-to-day basis. This is why it is best to incorporate it into your modern SEO copywriting practices.

The appeal of voice chat is undeniable – it’s hands-free and helps with multitasking. On top of that, its error rate is just 8%, while the error rate in text search about two years ago was over 20%.

How to Make Your Web Copy Voice-search Friendly

Focus on Long Tail Keywords

When searchers type in a keyword, they usually prefer short sentences; in other words, short-tail keywords. But when they speak, they usually tend to speak in long sentences.

Let’s say you want to know “who plays the lead role in Fast and Furious”. You would simply type in “lead hero fast and furious”. For voice search, however, searchers would in all likelihood be talking in complete sentences. To reach out to these searchers use natural, long phrases in your web copy. Or, in other words, use conversational, long-tail keywords that answer user queries.

Optimize for Microdata

It’s important that your brick and mortar locations and XML Sitemaps are readable to your visitors and search engines. Why? Because mobile users and voice searchers are looking for information like this, especially from their mobile devices.

Organize an FAQs Page

Voice searchers are more prone to pose questions that basically start with “Who, What, Where, When, Why and How”. These searchers are looking for immediate answers.

To answer such queries, you could come up with an FAQ page. However, ensure that your questions start with the above-mentioned adverbs. And more importantly, remember to keep the tone conversational to match voice search.

Sweet Spot #4 – Optimize for Google AMP

modern SEO copywriting
Image Source: Solen Feyissa

With the increase in smartphone use, it has become really important now to make your website mobile-friendly. According to a Moz article on SEO and digital trends in 2017, mobile search these days is attracting more traffic than desktop. In fact, 20 of the 24 industry niches look at mobile as their primary source of traffic.

No wonder Google has been giving importance to mobile-first indexing. The search engine giant has made it clear – if you want your website to rank higher in search engines, make sure your website is mobile optimized.

Designed expressly with the purpose of making sure that businesses give significant importance to mobile indexing, Google launched Google AMP in 2015. AMP stands for Accelerated Mobile Pages, a Google-backed project that helps websites come up with faster-loading mobile pages. So if your website is receiving large volumes of traffic from mobile search, then it’s better for you to roll up your sleeves and start digging for ways to AMP-up your site.

How to Make Your Web Copy Google AMP-friendly

The AMP project was initially built for managing news and blogs. But then, the whole point of coming up with an AMP project was to make content accessible, better, and faster on mobile for all websites, irrespective of the industry they fall in – whether it was news, retail, or travel.

By far, AMPs have proved quite successful for news and blog sites. And today, the model has been enhanced to accommodate the needs of the eCommerce industry as well. By the way, it’s considered a perfect fit for the eCommerce industry given that the goal of AMPs is to enable faster loading of pages that lead to better conversions. So the eCommerce industry should be milking it for what it’s worth.

That being said, an eCommerce website should go slow when it comes to adopting AMP fully. Start in parts by testing the performance and ROI of a particular category or page and then move on to amplify other pages.

Content features such as product descriptions, reviews, images, and others can easily be amplified today. More to the point, being backed by pre-built components, it enables you to build interactive experiences on your websites, such as carousels or instrumentation to collect analytics data.

Wrapping Up

SEO has changed for good. Google is upping its ante time and time again, through constant algorithm updates that make sure websites don’t sacrifice quality on the altar of traffic.

The methods mentioned above are the major sweet spots that could help businesses get their act together and ensure they are on the same page as Google’s algorithms.

Quick Course in On-Page SEO: Part Two of SEO Basics

on-page seo

It does not matter if you are a small association, a large company, or an authority: everyone benefits from being seen well on Google. In part 1 of our quick course in search engine optimization (SEO) basics, you learned technical optimization. This time we go through what is called onsite SEO (or on-page SEO), which is simply about your content and how that content is structured.

It may sound easy to produce good and relevant content, but there are many websites that do not have good texts, good images, or a good structure on the site to find the content. Common mistakes are to write too little content, just a sentence or two per product or page, or that the content has simply been copied from, for example, a supplier so that you have exactly the same content as lots of other websites out there.

Stay Close To Your Users When Creating Content

A basic tip when it comes to producing good content is to be close to Google when writing your texts but to be even closer to your visitors and customers – because they are the ones who will buy your products and services or take part in your content in another way.

In addition, over the years, Google has become better and better at understanding and distinguishing between text that is written only for search engines and text that is actually written for users and for them to have a good experience on your site. And that’s really just good news: Google and other search engines are becoming more and more common users, which means all you have to do is write really good texts that inform and engage your customers.

Content – Product Pages And Content Pages

When it comes to content on the web, you usually distinguish between product pages and content pages, where a product text – which is written for an individual product that is presented on your page – is usually much shorter than a content text, which can be about really anything relevant to your business and which can also float out and take up more space.

If you work with e-commerce, it is usually said that the product pages are the pages that are somehow created automatically when you add new products, while content pages are pages that you can create yourself.

Another common expression is body text. Bread and text. It really means all the text on a web page that is not headlines, captions, and such: simply all the food – the bread – on the page.

A common mistake that can be punished is that pages on your site completely lack body text – for example, product pages where there is only a line or two of the type “Red gloves of 100% wool in several sizes”, but nothing more, no inspiration about what you can use the product for and no reason why exactly 100% wool is a good material for gloves. For both Google and your users, the page then becomes very shallow, there is simply no depth that both explains and “sells in” product.

But how much content do you need to produce on a page in order to rank well on Google? The answer is that it depends on the market, that is, which country we are talking about and the smaller the market, the more you get away with. Right now.

But a good rule of thumb when it comes to text is 150-300 words for a product page and 500-1,500 for a content page. On the product side, you should have at least one image, preferably more, but on the content side, you should have at least two or three images.

Also remember to avoid so-called “duplicate content”, i.e. the same content is found in several places on your website (or on other websites on the web). Google and other search engines do not like it at all when the same content is in more than one place – they will try to determine which page is the right one and which should rank in the hit list.

If you then have duplicate content, there is a risk that Google will take a different page than the one you intended, and in the worst case, Google will take an external page where the same content is located (and you do not rank at all).

On-Page SEO And Your Site Structure

A basic thing to keep in mind is that the site structure shows what is most important on your site. To illustrate the site structure, you can think of your site as a pyramid – the higher up in the pyramid you go, the more important the content presented there.

At the top of the pyramid is your front page, i.e. what is on your domain name without additions (for example, butiken.se). The next level often includes a number of categories, then product groups can be the next level and finally all products.

The front page, or home page, is usually called level 1. The pages that are directly below the home page are called level 2. Then comes level 3 and level 4 if you have four levels of content on your site. Remember that it is good not to have too many levels. This will make it easier for both users and search engines to easily find the content.

With the help of so-called bread crumbs ( bread crumbs ) lets you since your users easily between levels: Home ⇒ Level 2 ⇒ Level 3 ⇒ Level 4. And it is important that it is really easy for users to navigate back and forth between different levels of your site, you never know where a user will enter your site or where he or she wants to go or will end his or her visit to the site.

In the same way, you can think about links: the higher up in the hierarchy, the higher up in the pyramid, the more important a link is. All links that go out from the front page are thus stronger and provide more link power than the links that go out from, for example, level 2 or level 3 on your site. And if you have a lot of links on a page, which is not recommended at all, the value of the links is also diluted. If you have a hundred links on a page, each link gets a value of one-hundredth of that page’s total link power.

A good start if you have the opportunity to influence the structure of your page is to draw your own pyramid: which pages on your site are most important and should be high up in the hierarchy? Which should be further down?

And how can you create good navigation for visitors and search engines to understand and find in the hierarchy you have chosen? Some things to keep in mind when going through your site structure are that:

  • Avoid having your front page completely full of categories and links, dare to choose what is most important and put your customers and visitors in the first place – they are the ones who will intuitively and easily find on your site or in your store.
  • Also keep in mind that all pages on your site must function as a front page. Many of your visitors come directly to a subpage via, for example, Google or a price comparison site and then your visitors must easily understand how they can also navigate upwards in the structure.

SEO And The Art Of Writing A Great Title

What should we call each individual page, that is, what title should we give each page? Writing a good title is considered to be one of the most important things you can do to succeed in On-Page SEO.

Why is it like that? There are actually two simple answers to that question: firstly – if each page on their site has a short and concise title, users and Google understand what they can expect on the page if they go there. For example, the title often appears on the tab of a new window in the browser. Second – the title you give to each individual page also becomes the text of the clickable link that Google displays in its hit list.

When you write a good title, you are not only clear to Google and your users, you also influence how you are presented with Google. So, how do you write a really good title?

To succeed, you must have a relevant and unique title on each page. The title should also be attractive and click-friendly – you not only want to be seen in Google’s hit list, but you also want visitors to click on your site.

Common mistakes that site owners make are that they use very general titles of the type “Website – company name” or use the same title on many pages and have very many words in the title, for example, “We sell trips to Greece, Italy, Spain, Portugal, Croatia – travel with us to the sun ”. Avoid these types of mistakes and make sure that all the titles on your site are unique and that they do not compete with each other, that is, all pages should be about a specific product or topic. Not about a number of products or topics.

In addition to the title being unique, it should be click-friendly, as the title will also be the clickable link at Google. As we said, the goal is not only to be seen well by Google, you also want visitors to click on so that you get more traffic and more sales (otherwise it will only be visibility at Google that can possibly build your brand, but which do not give any other measurable results).

What you want to eat, that is, visitors click on, is usually called CTR or click-through rate. That is, how many people click through divided by the number of impressions. The higher the CTR, the better.

So, to get a really good title – follow these three short tips:

  • Focus on a keyword, but feel free to use two inflections of it (or a word and a synonym).
  • Do not write more than 65 characters in total, otherwise the link can be broken at Google (and there will be a number of dots after the text “…” instead of all letters being included).
  • And finally, click-friendly. Think about the user – why should he or she want to click on your particular link?

On-Page SEO And A Good Meta Description

Enough about this with titles because there is another text element that is important and it is called meta description or meta description and it is a longer description of your page that is in the page code and which Google often places under the link in the hit list – it wants to say under your clickable link. The text has no limit, but aim to use 140-160 characters to avoid breaking the text.

Both the title and the meta description are usually easy to update in most publishing tools, so be sure to take advantage of these two opportunities to influence how you are presented on Google. That way, you can both be as relevant as possible but also increase the possibility of getting more traffic, i.e. more clicks, to your page.

Some things to keep in mind when writing meta descriptions for your pages:

  • Google “fats” the keyword in the hit list, so include at least two different inflections or synonyms of the keyword in your meta description.
  • Also give the visitor a reason and desire to click on here as well, for example through a call and a number of positive values.
  • And also keep in mind that even though Google usually picks up your meta description, they can sometimes choose to show another part of the text from your page in their hit list, which they think better represents the search result than the text you wrote yourself.

So, the better the meta description, the greater the chance that Google and other search engines will pick it up!

And if you write both a really good and unique title for each page on your website and also give each page a specific and selling meta description – which we highly recommend – then you have actually done everything you can to influence how you are represented in Google hit lists.

On-Page SEO And Good Headlines

However, we need to address another important element, which is certainly not visible at Google in their hit list, but which can affect your ranking positively and those are headlines. There can be a number of headings on a web page, but the most important – the main headline – is usually called H1, and it is the one you should focus on.

Because if you have good content on your page, a good title, a good meta description, and also a good headline – then you have done a really good SEO job, and then only a little offsite love and links are missing for your page to get a real boost in Google’s hit lists.

But what is a good headline? And why is it called H1?

H1 is called the main heading because it can then follow subheadings further down the page which in the page code are often marked with numbers in a straight sequence such as H2, H3, H4 where the H2 is the second most important heading.

But, start by focusing on the H1 on all your pages – it can affect both your ranking in Google and the clarity of your visitors when they enter your site. To get a really good H1 in place – follow these three tips : 

  • The main title should always contain the keyword you want to optimize the page for (and which is also included in the page title).
  • The main title should not be exactly the same as the page title. The H1 should be short – just the keyword may suffice.
  • The H1 should be the heading that is also most clearly visible on the page, preferably high up on the page and in a larger size than other text and other headings.

Even the H1 usually has a field for it in most publishing tools, so you do not have to go into the code and create any On-Page SEO magic there.

SEO And On-Page Images

The last thing we are going to talk about content is your images, which are very important to handle properly even if Google has a very hard time seeing and understanding images – what they “see” is just what we say the image represents thanks to the fact that we give the image a name and writes text around the image and often creates something called alt text that comes up if you drag the mouse over the image.

Despite this, images have become increasingly important for success in On-Page SEO, which is due to a number of different things, including the fact that Google perceives images as a natural part of a website and as an important component for the user as well.

They, therefore, do their best to interpret the images based on the context and the other information you give them. So it is good to have pictures on all pages, at least one per page, but preferably more if it is relevant and you have the opportunity to get several good pictures.

Google also shows images for certain organic hits, so we personally believe that good images will continuously increase in importance, and be an important investment in the future. However, there may be some reason for caution if you are working with many high-quality images, that is, with good resolution, as it may increase your loading times.

So while it is good for users with high-quality images that can be zoomed in well, it can negatively affect another part of the user experience – that is, how fast your page loads. However, there are good techniques for image compression today, but still, keep an eye on the loading time on your pages so it does not shoot up or become significantly longer than on your competitors’ pages.

How do you then concretely optimize your images? The most important thing is, just like with titles on the page, to be as clear and concrete as possible, so be sure to use the keyword you want to optimize the image and the page for in the image’s file name and the image’s alt text.

If you also have a caption or other text around or near the image, use the keyword there as well. In other words: name the image “dog and cat vacuum cleaner” for example if you sell vacuum cleaner nozzles to remove dog and cat hair – and completely avoid file names like “Image5678” or other brand names in the same style. It is really worth spending time on this, so be sure to rename all the images on your site so that the name matches the keyword as well as possible.

Then also select a good alt text. The alt text is an alternative text for, for example, the visually impaired who cannot see the image, but also for search engines who also cannot interpret what the image represents. The alt text is also displayed for those who, for example, turn off the display of images, so there are many reasons to work with their alternative texts.

You enter the image’s file name and alt text in connection with the image being added to the page for the first time, but in many publishing tools, it is possible to subsequently change or add both the image’s name and the image’s alt text.

Marketing Text and Images: The Perfect Combination

marketing text and images

Imagine this: in your search for a simple chocolate chip cookie recipe, you click on a link that looks promising only to find a wall of text. There’s no photo to showcase those oozing chocolate chips, and there are all kinds of text-rich asides on topics you have no time for, like where chocolate comes from and how margarine and butter fundamentally differ. Sound familiar? If you’ve ever loaded a site from the Internet’s infancy when designers took the term “database” a little too literally, you’ll know just what we mean. And yet, websites that rely too much on images can be just as difficult and unappealing to navigate. We’re looking at you, restaurants that bury your menu beneath five layers of graphics. So, what’s the answer? Balance and a little forethought when choosing marketing text and images.

Understand Marketing Text and Images, And Their Primary Talents

First and foremost, it’s important to understand what both text and images can do. Text can frame a conversation, whether it’s through a catchy headline, a witty caption, or an opening sentence that (e.g. warning, high school English term coming) is a road map to the rest of an article. Once readers are hooked, text helps a writer dig into an issue, clearly spell out necessary action steps, and expand upon a confusing point. What’s more, text is more search engine friendly than images, easier to change and store in a database, and easier on coders.

At the same time, the right image can also frame a conversation, especially when it evokes a clear emotion. It can break up blocks of text making content more fun to consume and easier to process, while also illustrating points, so they’re more concrete and memorable.

But, more than anything, where images really beat text is in branding and in basic site navigation. No one is going to remember a mission statement as well as they’ll recall a top-notch logo; nor will they return to a site that’s organized like a bulleted list with no attention paid to basic visual logic.

Know The Downsides

Flashy images and bright colors do nothing to capture a user’s interest or to increase conversions if there’s no compelling content beneath the flare. And no one will bother scrolling to the bottom of a text-rich site if they’ve fallen asleep on their keyboard. Even those users who force themselves through either type of site will have a great deal of difficulty in piecing information together. The result: aggravation; anger; no conversions.

Know The Content, Know The User

Finding the balance between marketing text and images for a site doesn’t necessarily mean breaking even. In fact, it’s fine to lean more heavily on one than the other, just as long as that balance is calibrated to the user, the content, the tone, and the intent of all three.

As an example, take a look at Pinterest. Here, images are employed as a tool both for visual organization and as a means of capturing instant interest. Yet, the site never fails to be neat, crisp, and clean, and elucidating text is just a picture click away.

Contrast this to Wikipedia users, who generally have already had their interest piqued through concepts or subjects they’ve stumbled on elsewhere or within other Wikipedia pages. They arrive not looking to be tantalized but to get the content they need. They want no-nonsense images that are directly relevant. If either one of these sites was to strike the image-text balance in the manner of the other, they’d get in the way of their own content and lose their users.

Go Professional

Whether it’s a blurred photo or a string of typos, there are few things less appealing than amateurish content and imagery. If you’re updating your site regularly and don’t have enough visual content of your own, both stock photography and stock footage are a must. They’re relatively inexpensive and allow for a range of creative options. It’s far better to choose a single captivating professional shot than to rely on a photo or video that looks homemade.

Above All, Your Choices Should Be About Communication

No matter how visually appealing or information-rich a site maybe, if the user can’t understand what the site is trying to say, it’s not doing its job. Don’t write your users a novel, but don’t go for the images unless you’re absolutely sure text can’t get the job done. The key to balance is experimentation. Try it one way, try it another, and keep on tweaking until images and text are working hand in hand to communicate your intended marketing message. That, after all, is what a website is meant to do.

Create Your Own Images

While you will need a graphic designer for some of your content marketing projects, for your blog post images you shouldn’t. In fact, we’ll go a step further and say ‘you absolutely don’t.’ And, you don’t need to pay $2 per image on image services sites, like Big Stock. All you need is Logo Creator Software.

You can design all your own images with Logo Creator. And, if you wanted to you could sell them on one of the image services sites or set up shop over at Fiverr.

Content Writing for eCommerce: How to Optimize for SEO

content writing for eCommerce

We feel your pain. Writing quality content for an eCommerce site is tough. And it doesn’t help when most of the advice on how to do content marketing is mainly for SaaS and tech companies.

But do you know what’s crazy? You may think it’s easier to sell a SaaS product than physical goods. The truth is, you have two more opportunities to rank in Google than those fancy tech startups.

Even better, each of these opportunities allows you to target different customers in different parts of the buyer’s cycle. So while most SaaS companies can only target top-of-the-funnel activities, you can target someone who is looking to buy today. You see, most startups get their SEO traffic from a blog. You, on the other hand, can get traffic from Google through three sources:

  • Product Pages
  • Category (or Collection) Pages
  • A Blog

After you put a solid content promotion system into place, you will notice that SEO is the backbone of your site’s growth. So let’s talk about each of these opportunities to create engaging content that will lead you on the path to 50,000 visitors a month. This is our guide to content writing for eCommerce websites.

The Art and Science of Writing eCommerce Product Page Content

You can’t get any better traffic than motivated buyers going straight to your product pages. The question is, how can you create a product page that will rank in Google and get your customers excited to buy from you?

Here are seven SEO factors we recommend you focus on:

1. Finding the Keyword Phrases to Ranking eCommerce Content in Google.

For product pages, there are two types of keyword phrases to start with:

1. Your product’s brand name.

Estimates show that people search for “Nike” 13.6 million times a month. Even smaller brands like “Inov-8” receive 74,000 searches a month. And that doesn’t count all the other search terms those brands get traffic from Google!

Sure, not as many people may know your brand name. But that doesn’t mean you should neglect this keyword altogether. Even if you are buying a new product or drop shipping it, it’s wise to think about the long-term value of SEO and plan now.

If you are creating a new brand, here’s one idea: Find a name of a person that is getting some search traffic already. For example, for a silk tie brand, we looked up the most common male Italian names. After looking through the list of names, we combined them in different ways until we found one that had a good amount of search volume and was happy with the name.

Want to speed up this process? We’d suggest using either Uber Suggest to get a bunch of ideas or Keyword Everywhere to find search estimates in Google.

2. Find keywords that describe the product.

Naturally Curly sells hair care products to women. To get an idea of possible keywords to rank for, let’s look at their product, Paul Mitchell Curls Full Circle Leave-In Treatment.

Right away, you can spot some potential keywords that describe the product:

  • leave in treatment
  • Paul Mitchell Curls
  • Conditioner

Some of these keywords would be challenging to start ranking their product pages. But by combining a few keywords, you can find it easier to rank for keywords. Here are a few examples:

  • Paul Mitchell full circle leave in treatment
  • full circle leave in treatment
  • Paul Mitchell leave in conditioner for curly hair

Additionally, you can also find potential keywords you can use for blog posts, such as “Paul Mitchell leave-in conditioner review.”

Now that you have your list of keywords, let’s look at what you need to do to rank your content in Google.

2. Optimizing eCommerce Product Page Titles for SEO.

Now that you have chosen your keyword, it’s time to start sprinkling it throughout your content when writing for eCommerce.

Optimizing your product page titles for SEO is straightforward – Put your main keyword phrase in your title, ideally closer to the beginning of the headline.

Be careful though. If your title doesn’t sound natural when a customer reads it, you may lose more sales because it doesn’t seem appealing. 

Are you targeting many keyword phrases? Focus first on adding your main keyword phrase. Then add your secondary keywords to the title. If you say the title out loud, you should get an idea if the title sounds right or not. You may also want to ask a couple of your friends to give you their advice about your title too.

3. Optimizing eCommerce Product Description Content for SEO.

Can we confess something to you? When we write a lot of content, we do a terrible job writing product descriptions that do not sound boring and dull. So here’s a simple trick we use to write engaging product descriptions: we borrow the words right from our customer’s mouths.

We start by looking on Amazon for products that are like the products we’re selling. Any review site will do. We look at the most helpful reviews and read what they wrote about the product. Because they feel the excitement at that moment, they can take dead words and breathe new life into them.

Then, add in some basic details about your product. How much does it weigh? What are the dimensions of the product? What materials does it use? What color is it?

This information may seem obvious to you, but if a reader is skimming your products, this will help them to find what they are looking for on your product page. Finally, see how you can find a few places to use your keywords throughout the content.

We’d recommend writing at least 150 words because Google does consider how much content is on each page. Keep in mind that other words on the page count towards your word count too. So if you have product reviews enabled, this will help improve your product page SEO.

4. Optimizing eCommerce Product URLs for SEO.

Another important place to add in your keywords to better rank your product pages in Google is in the URL. One reason why we use BigCommerce (BC) over Shopify is that it’s significantly easier to customize each of the product URLs.

5. Optimizing eCommerce Product Image Alt Text for SEO.

Believe it or not, but Google doesn’t have eyes. Although there are many advanced algorithms, Google uses to get an idea of what a picture is, the image alt text helps Google “see” your image by reading this information.

The simple way to add your product image alt text is to copy the title of your product. Then find the picture of your product, paste in the title as the name of the image, and upload it to your site.

6. Optimizing eCommerce Product Meta Descriptions for SEO.

Have you ever wondered how to create a summary of each listing in Google’s search results? You can do this by creating a meta description. A simple way to create your meta description is to make a summary of your product description and place that text here. By the way, you have only 160 characters before search engines cut off the description.

7. Other Ways of Writing Content to Optimize Your eCommerce Product Pages.

Points 1-6 are the most important parts of writing content for your eCommerce products. Once you have completed those six tasks, you can also improve your SEO by:

  • Include breadcrumbs. If you are using BC, these are added auto-magically to your store.
  • Add related products. Featuring other related products helps your customers find new products to buy, and it helps increase your topic relevance for SEO. Again, the BC platform will do this automatically for you.
  • Get product reviews. Product reviews help SEO in three key ways:
    • The star ratings appear in search rankings (known as “schema markup”).
    • The review itself increases the amount of written content on your site, which Google considers when ranking pages.
    • If your customers read these reviews, this increases their time on-site, which some think is another ranking factor.
  • Product views also help increase sales. One study found that 88% of customers trust reviews as much as a recommendation from someone they know.

Now that you have optimized your product pages for SEO, let’s look at how to optimize your category pages.

Optimizing eCommerce Category Pages for SEO, Like a Boss!

person using black tablet computer
Image Souce: Brooke Lark

Optimizing category pages for SEO is similar to what you did for your product pages. The biggest difference is that there are different keywords you can go after.

Here are a few ideas to jump-start your keyword list:

  • Event Keywords: Think of when someone might use your product. For example, people use neckties at weddings, for Easter, and on their dogs (of course that’s a thing).
  • Descriptive Keywords: How would you describe your product to a stranger? We used adjectives like “conversational neckties” but even describing the tie itself, such as “shark ties” will work.
  • Branded Keywords: Do you know of other websites your customers like to browse? These sites are great keywords opportunities. 

Bonus: These category pages can be an excellent opportunity to use influencer marketing to drive traffic to your site too.

Remember, whenever you do keyword research, make sure that your keywords have some amount of search volume. We like to use Keywords Everywhere and Ahrefs to quickly find the search volume in Google. If you are still looking for more ideas, UberSuggest and Ahrefs are two tools we use to generate a lot of keyword ideas.

After choosing your keywords, use the same 7-step process you used above for optimizing product pages. The only major difference is you will need to make sure you have products that make sense in each of your categories.

How to Start an eCommerce Blog to Improve Your SEO

We don’t know why SEO experts tell you to look high and low for random keywords that might give you traffic. Because your competitors have done all the hard work for you. Check this out:

1. Start by finding bloggers who write about your products or niche.

Let’s say you sell drones. Start by doing a Google search for “top drone blogs” or “best drone blogs.” Not enough results? Try broadening your search to the industry level, such as “top tech gear sites.”

For this example, we will look at uavcoach.com, diydrones.com, and oscarliang.com.

2. Find out which blogs get organic traffic.

Hop on over to SEMrush and plug in each domain. If you find these sites get organic traffic over 10,000 searches a month, that means they have a solid base of keywords worth writing content for your eCommerce blog.

3. Discover your competitor’s keywords to find topics to write killer content about.

Take the three domains and put them into Google’s Keyword Planner under “your landing page” 

Click “get ideas,” and you’ll find a list of keywords that the site is currently ranking for, and what Google thinks that site could potentially rank for.

You can also do the same in SEMrush and Ahrefs. The advantage of these paid tools is that you can also sort the keywords by the SERP competitiveness. Finding easy-to-target keywords will make step four easier.

4. Check the keyword competition by hand.

Warning: This step takes time. But if you are up to the task, this step will create a competitive advantage for your business and put you miles ahead of the competition. You didn’t think content writing for your eCommerce page would be quick, did you?

For every keyword you want to target, you need to look them up in Google. We recommend going “incognito” so you decrease the amount of personalization for your search results. Next, download the Mozbar. This tool will help you get an idea of how fierce the competition is. Here are six things to look for when analyzing the SERPs:

  • Do they use the keyword phrase in the title?
  • Do they use the keyword phrase in the URL?
  • Do they use the keyword phrase in the meta description?
  • How high is the domain authority of the site? How does this number compare to your domain authority?
    (Pro tip: the Mozbar can give you this number).
  • How high is the page authority of the article?
  • How relevant is the site to the search term? If you see high domain authority sites like Quora, WikiHow, Pinterest, or reddit in the search results, don’t delete this keyword! These are exactly the search terms you want to target because these sites lack topic relevance.

From there, start prioritizing your keyword phrases. You should have enough keywords for the year. So if you write one article a week, that’s 52 keywords. If you rather hire someone else to do the keyword research process, we can do this step for you.

No matter what, keep asking yourself why you think Google ranks one website above another. Although you can only make educated guesses, you will begin to notice patterns. These patterns will help to rank faster in Google.

5. Write the best content on the web on your topic.

You’ve got your list of keywords. Now it’s time to create the best content out there.

Start by brainstorming the topics you want to cover in the article. Next, check out your competitor’s posts and find what else you should write about. Third, look at Google’s Auto Suggest and Searches Related To sections to find more problems to address.

Google’s searches are related to, found at the bottom of a Google search page. This will give you a better idea of how to write the best content for your audience.

Keep in mind that “best” changes based on who your audience is. For example, Examine.com writes detailed, independent articles on diets, supplements, and nutrition. Contrast that with Greatist which creates some of the best content on health and fitness news, tips, and recipes. But both sites strive to create the best content for their audience.

6. Promote your content to the world.

Even if you only want to get traffic from Google, you need to have a promotion plan to kickstart your organic traffic. Content promotion falls under three main categories:

  • Attracting potential customers to your articles. This is what most people think of content promotion. This includes SEO, community marketing, influencer outreach, pay per click ads, social media marketing, earned media (i.e. press mentions), video marketing, audio marketing (e.g. podcasting), and visual marketing.
  • Engaging readers. Once a potential customer gets to your article, you need to keep them engaged with your article. Start by writing an engaging headline, hooking the reader with a powerful story, and create a clear message that entices your readers to keep coming back for more.
  • Re-engaging readers. Typically your readers aren’t interested in buying from you after the first time they read your article. To increase the likelihood that they will buy from you, you should keep re-engaging your readers. Tactics to re-engage readers includes list building/email marketing, retargeting ads, and owning a position in your customer’s brain.

7. Make cash-money from your content.

One benefit of getting organic traffic to your blog is that it will also increase the amount of organic traffic to your storefront too. So even if your persuasion skills are not the greatest, you can eventually get traffic to where it needs to go.

That said, you should try to write articles that provide your product as an answer to your customer’s problems. For example, someone might be unsure what they should buy to create a business casual wardrobe. Neckties are one part of the outfit, which allows us to direct the reader to a silk tie category page.

Final Thoughts

Writing compelling content for your eCommerce store at scale is challenging. Especially if you do not have a team to do this for you.

Our recommendation is to begin by creating templates for your product pages and category pages. Use templates and make a few changes to target each of your keywords. Then, as you get more traffic and sales, hire a writer who can customize each page. Once you have a handle on the eCommerce content, try experimenting with growing your site through blog content.

Semantics in SEO: What is Lexical Field in SEO?

lexical field

You are here because you are looking for “what is a lexical field” or “what does a lexical field mean?”. The lexical field designates a group of words which are most often key expressions referring to an identical theme. In other words, these are several words that are part of the same family. Even if having extended lexical fields offers the possibility of widening the vocabulary used so as not to fall into the repetition of the same word by substituting it with other terms in a given text, it is not a question of making choices. style, or the meaning of words. Rather, it is a question of grouping several words in order to express the same idea or even the same theme. These terms cannot always express the same thing directly, as they can be either synonyms or antonyms. However, they must absolutely refer to the same theme.

Establishing a lexical field consists of carrying out a lexical classification. If we take for example the lexical field of the expression “lexical field”, we could have: lexicology, semantics, lexical, words, lexical fields, or even lexicon. We can see in this example that all these terms belong to the same lexical field. Of course, it should be noted that a given word can belong to many lexical fields and a good number of word families. With the definition and explanation of the established concept, we now turn to the place of the lexical field among web writers and editors for sites who want better positioning for their web page.

Create A Lexical Field For A Website

In this part, it is firstly a question of understanding and knowing the way in which the different search engines like Google work. Secondly, it will be a question of knowing what techniques to follow to create your lexical field.

Search Engines

When it comes to search engines and how they work, you should know that they are bots devoid of emotions, let alone analytical skills. These are computers that assimilate all the words that Internet users enter in the search bars. These computers regularly search for pages on the Internet and the various words that have been written there. Google then classifies these pages.

Thus, once an Internet user enters a keyword, they will extract from their database the various pages that they consider interesting to display them to visitors in a well-defined order of relevance. If a page on your website contains exactly what the user is looking for, chances are you will rank better in Google’s display results. It is important to note that the search engine writes in bold all the keywords identified within the pages it will display.

This is when everything happens and the magic takes effect! A lexical field is the pillar on which the work of natural referencing is based. In the absence of this lexical field, it is impossible to be visible and to have content that is relevant and precise while corresponding to a specific expectation of the various Internet users.

Techniques For Creating The Lexical Field

Regarding the creation of your lexical field, it is important to start by specifying the positioning of your company. In other words, the words that make up your offer, your situation in relation to the various competitors, your staff, and your various products.

It’s a good idea to put together a list of terms and phrases that come to mind. Do not hesitate to do this work as a team if you can, this fosters optimal creativity and imagination. You don’t need to just stay focused in your area of ​​work, you also need to step out of your comfort zone to find words. Another approach is to put yourself in your competitors’ shoes to imagine the terms they may use. In this case, record everything without any limit, then you may end up with a range of 300-500 keywords, which is quite normal.

So, when re-reading these terms, you might choose words that you identify with. These words should constitute the basic elements in your lexical field, which you will then classify into different categories. With your vast and rich lexical field thus defined, the objective will now be to make a reduction so that the words can correspond to the way in which the visitors express themselves. Then, destroy from the list all that is like technical expressions, which refer to the jargon of the trade, and transform them into everyday language so that the customer can understand them. This will lead you to eliminate between 50% and 70% of the words that have been written.

In addition, you will have to rewrite these terms in the style of your customers. If necessary, check with your salespeople, because they will naturally direct you to good expressions. This is a very important step because the more details there are in your work, the more chances it has to be exploited on the Internet. Finally, all you have to do is classify these words according to the order of relevance. The best way is to find a very precise word that is most often requested by Internet users.

This is why Google has put together a simple tool called Google Planner, which gives you information on the recurrence of solicitation of each of the keywords over a monthly period. Personally, I use a more powerful free tool. SEO-hero.tech is a very powerful working tool that makes proposals on several selection criteria and groupings of keywords. At this level, the goal is not to take the first one just because several people have chosen it. You must focus on the lexical field that you have developed because it is this which defines you and offers you the possibility of being recognized as an expert.

Finally, the list of all your keywords is now recognized. In principle, a maximum of 30 to 40 expressions and terms precisely constitute your structure. You will need to use it inside the articles of your website so that they can be recognized and displayed by Google during visitor searches.

The Importance Of The Lexical Field In Digital Writing

Web editors must focus on the riches and all the possibilities offered by a lexical field. As far as the lexical field is concerned, it is essential never to focus on a single term, but on all the terms that have a relationship with the topic being treated. As a result, the real quintessence for an article is due to the varied nature of its vocabulary and the use of a fairly extensive semantic field.

Thus, the Google database will be able to carry out an analysis of this field. However, for writers who do not have a rich and diversified vocabulary, the option would be to search dictionaries for synonyms, for a better impregnation of the vocabulary corresponding to the treated subject. In addition, these different expressions of the lexical field, therefore, make up this whole universe linked to the theme and the important keywords. All this contributes to the enrichment of the written article.

The keyword system is the central element of natural referencing. In other words, everything that aims to optimize natural referencing is based on the system of keywords. Thus, the technical approach will consist of using, for example, the key terms within the URLs and the site tags. The optimized written articles will have strategic key phrases, objectively within each of the pages or product sheets.

Using SEO For Ecommerce – How To Guideline

Using SEO For Ecommerce

With the current state of the web, you can literally order anything online and have it delivered to your front door. Yes, even bread, eggs and milk. If you are starting your own e-commerce business, then get ready for a major challenge. E-commerce sites often have thousands of pages, making them an extremely challenging SEO issue. Properly linking these pages together, and especially obtaining links to the actual product pages from external sites, is a very difficult and time consuming task. Using SEO for ecommerce is not as intimidating as it may seem.

In many ways, this makes SEO for e-commerce sites a whole different beast from trying to rank a blog. Here are a few things you can do to make this task more manageable.

Using SEO For Ecommerce #1 – Create an SEO Keyword Field In Your Database


Inevitably, an e-commerce site is powered by a database complete with product names, prices, and other variables. Include a keyword field in this database so that it is always immediately clear what keyword you are trying to rank this product for. This is extremely useful for your link building efforts, your product description and title optimization, and countless other tasks.

#2 – Optimize Your Product Detail Page

This is by far your most important content. All product pages must have the following pieces:

– A Product Name – The title of the page should be the product name, which should include all relevant keywords in as few words as possible. Every product name should be unique and it should be clear to users what each product is.

– Price – The price should be easy to find and prominent, or you will end up irritating your users who are trying to shop. The price is one of the first things that users look for, so be sure to put the “buy” button right next to the price so that it is easy to find as well.

– Buy Button – The buy button should be prominent, colorful, and easy to spot. It should almost always be “above the fold” so that users don’t need to scroll down in order to find it. Keep in mind that words can have different meaning in different cultures. “Add to basket” is more appropriate than “add to cart” in the UK, for example.

The product name and title tag should be closely related or identical, and certainly contain the keyword. All content on the page should be crawlable. Avoid duplicate content at all costs, and for the same reason do everything you can to avoid using the manufacturer’s description as the product description, since all of the other e-commerce sites will be using the same content.

Using SEO For Ecommerce #3 – Avoid Session ID Duplicate Content

If your site uses session IDs, it’s possible that your site has duplicate content which could cause it to be penalized and buried in the search results. Session IDs are used for security reasons and to make sure that all transactions are traceable, but they also create a unique URL for every visitor who starts making a purchase.

Be sure to edit robots.txt so that the search engines don’t end up getting confused by all of this extra content. Even if your site doesn’t get penalized by duplicate content, it can make your site’s structure unclear in a way that harms rankings.

#4 – Product RSS Feed and Site Map

By submitting your RSS feed to relevant aggregators you can pick up tons of backlinks which can help improve your site rankings. Google Base is a good example of the type of aggregator to submit to. Site maps can also be incredibly helpful for e-commerce sites since their indexes are so large and there is always the possibility that certain pages won’t get crawled and indexed.

Using SEO For Ecommerce #5 – Find a SEO friendly shopping cart

Finding a SEO friendly shopping cart software can actually be quite a difficult process. Look for shopping cart software that is explicitly marketed as being SEO friendly. Don’t assume that this is taken care of just because your shopping cart software is expensive. Obviously there are incredible solutions on the web at affordable prices, but just because the first one sounds good does not mean it’s the best.

#6 – Go Social

Be sure to add social sharing buttons so that your best products can spread by word of mouth. Allow users to leave their own reviews in order to improve participation and to get feedback. Pay attention to your analytics to see where the buying funnel leads. Make sure that your site is fully integrated with analytics so that you are capturing all of the relevant data.

Conclusion

E-commerce sites are very difficult to optimize for SEO, but they need it perhaps even more than any other type of site. These tips should provide a good road map to get you started, but be sure to do your research and test everything extensively.

Did you enjoy this article? Got any feedback regarding this industry? Don’t be shy, comment below and let us know!

How to Update Old Blog Posts for Huge ROI

update old blog posts

Did you know you’re sitting on a veritable goldmine of content right now that’s just waiting to be rediscovered? You can update old blog posts and get more out of the same content you already have. Hundreds, maybe thousands, of old blog posts could be languishing on your site — still vital but unnoticed. Think about it. You’ve spent hours — maybe even days — carefully crafting these masterful pieces of content and now they’re relegated to the dust heap.

That’s unfortunate because they’ve got a lot of life still left in them. In fact, if you’ve been serious about content creation, those old posts probably dovetail nicely with your newer material. In this nutshell guide, we’re going to show you how to update old blogs using just a little bit of TLC to add value for visitors to your site, drive organic traffic your way, and hit your return on investment (ROI) out of the ballpark. Ready?

How to Update Old Blog Posts — And Why You Should

If your editorial calendar is looking a bit hard to manage, update a few old blog posts and put them back in circulation while you whip up some clean, new information for future visitors Don’t be shy about serving up the older material, either. We’ve always taught that you should focus on producing evergreen content — you know, the stuff that stays around forever because it’s that good?

Evergreen content is meant to be present — and useful — long after you first posted it. And from what industry voices say, this is true:

“When I look at the traffic stats of any of my blogs, the vast majority of traffic each month goes to old posts. They’ve been shared more over time, have attracted more links and attract a lot of organic search traffic.”

—Neil Patel

“We’ve increased the number of monthly organic search views of old posts we’ve optimized by an average of 106%.”

—Hubspot

Who says old posts don’t have some tricks left in them? This statistic is literally screaming at you to revamp your old posts — tout de suite! That’s right. Old content means money.

Are you ready for the remodel? We’re going to walk you through a few important points and strategies for how to optimize old blog posts, so it will be totally intuitive for you by the time you get to the end of this article.

First, before we get into the eleven key points we’ve outlined, let’s jump right into the fire with a discussion on whether or not to use the original date of the post.

Save the Date?

You can find plenty of sites out there that advise you to change the date on a blog post once you’ve renewed it. We disagree.

If you’ve got repeat visitors, they’re going to know your material isn’t really “new” because they’ve read it already — particularly if it’s the kind of impactful, high-quality content we’ve been teaching you to write.

It’s critically important to always be transparent with your audience. Transparency fosters trust and authority — and there’s nothing better than that for creating a strong relationship with your customers. Besides, apparent dishonesty — like when you update old blogs and then pretend it’s brand-new material — can hurt you.

“From our perspective, from Core Ranking perspective, I’d like to believe that in some way that will hurt you. At least from, let’s say, we will not believe your dates anymore.” 

—Google’s Gary Ilyes

Besides, our advice is to be transparent and publish with the original date works. How do we know? We’ve updated old content transparently and achieved serious ROI from doing so. We earned nine new backlinks and more than 20 new comments on this piece alone. When we hit publish on the new content, we were transparent both about the new date and the original date we created the piece.

So, when it comes to fudging the dates — let’s not, okay? Be honest, be truthful, and reap the benefits. Alright then, moving on to the mechanics.

Nip and Tuck or Complete Facelift? 11 Factors to Know About How to Update Older Content (Correctly)

Want a handful of ways to update old blog posts like a champ? Choose one or more of these to take your posts from boring to blockbuster in no time.

1. Use Your Metrics

The best way to determine which content pieces will give you more bang for your buck is to take a close look at your metrics using SEMrush. Their Content Analyzer feature will allow you to compare the performance of various posts, so you can choose the most productive content to repurpose.

You might also want to check posts with declining engagement, as these can be updated and remade to increase their performance. Look carefully at trends. Did a post start off like gangbusters and slowly lose engagement over time? These are prime candidates for a blog post redo.

2. Improve Your Image

The featured image on your post is the thing that shows up when it’s shared, so make sure it’s relevant, eye-catching, and current. Include alt-tags on images that help define the material covered in the post, too, for extra ranking power.

3. Manage Your Meta

They’re short, then they’re long, then they’re short again. While you have no idea what Google’s going to do next, you can refresh your meta descriptions for improved click-through. Not to mention, refreshing your meta is a fast and easy way to give a boost to your site’s rankings.

4. Nail the Headline

Lots of blog posts have a number in the headline, such as, “5 Tips for Keeping Your Site Relevant” or whatnot. If you’re updating your content by adding tips to your list, make sure you change that number. Also, make sure your title hooks the reader by letting them know you’ve got something they are definitely going to want to read. Adjust the title and character length as necessary for best results. And, if you’re using a different keyword strategy, then change up your headline with your updated keyword(s).

5. Update SEO

Updating SEO is a great way to breathe new life into those old posts. When learning how to update old blog posts for SEO, consider redoing a keyword search on your post to make sure your old keywords are still ranking.

Perhaps your old post ranked for a short-tail keyword and a long-tail version suits your purposes better. Rewrite your content to reflect this change and give yourself an SEO advantage with more targeted content.

6. Make It a Series

A great way to update old posts as to make them the first in a series, following each up with high-quality new information that packs a punch. Serializing posts also lets you reuse your original title (with “Part 2” added) to build momentum on your old, evergreen content sources.

7. Grab ‘Em with Graphics

Has your company been rebranded? You might need to change your color scheme or logo on your old posts. Do some of your graphics look, well, vintage (and not in a good way)? Sharpen them up with a quick makeover using up-to-date techniques.

Or, take the whole article and turn it into an infographic for a fantastic redo that’s not only attention-grabbing but useful for visitors who want snackable content. And if you want to be remembered, infographics are the way to go. It must be why they’re shared three times more than other content on social media.

8. Leverage Video

Statistics show people love embedded videos — and so does Google. In fact, blog posts that include video can garner three times more inbound links! And you don’t have to shoot your own videos — just embed them.

This chart confirms that 88% of the videos for pages with Google rankings 1-10 come straight from YouTube. This is an incredibly easy way to boost your ranking and update old posts at the same time.

9. Internalize the Info

You’ve created a whole lot of content since you first wrote your old posts. Add some internal links to other, relevant info in your blog or updated site pages to keep readers engaged with your other content.

10. But Be Outgoing, Too

Did you use new research or information in your update? Link to it to refresh your connections. Above all, make sure your content doesn’t have any broken backlinks in it that can hurt your Google ranking. There are several free tools to help you correct this issue on your site. There’s also a free broken link checker tool you can add to your Chrome browser to help you find and correct these links.

11. Reconfigure Text

Depending on how long ago you wrote your post, you might want to break up long blocks of text that make it harder for visitors to read.

12. Charge Up That Call-to-Action (CTA)

Now’s the time to amplify your CTA or at least be sure it’s still relevant. You may have created new gated content since the blog was first published, so this might be an opportunity to feature it. When we revamped one of our blog posts, we added our new CTA at the bottom.  Choose a graphic element that sets off the CTA even better and grabs interest as well.

The One Thing Not to Change: The URL-y Bird Gets the Worm

Now that you’ve updated that content, should you change the URL? We typically recommend not to, just because you don’t want to inadvertently create any broken links anywhere. However, here’s what you should know.

If your post drove lots of traffic, you can benefit from leaving the URL as it is in order to retain the SEO advantage. But, if your post views are low, a new URL could rejuvenate traffic, as a shorter URL tied to stronger, high-volume keywords can be beneficial.

How Often to Plan on Republishing Old Blog Posts

Every site has those rock-star posts that drive engagement. But even if they’re still flying high, it’s important to keep old blog posts updated if the material begins to lose relevance. That means revisiting posts on a yearly basis to keep your data shiny and new.

Don’t go crazy, though. You want to have a nice mix of seasoned and brand-new material online to give visitors a feel for your site’s longevity to bolster authority.

Be smart about the ratio of republished blogs versus original blogs. There needs to be a balance of new and updated posts, so don’t stop publishing original content while you update your old blog posts. It’s still critical to publish posts frequently to get the most out of traffic, so remember to keep your posting frequency high for best results.

What Can You Expect from a Blog Post Makeover?

Learning how to refresh old blog posts is the perfect way to squeeze even more ROI from your high-performing posts and evergreen content. Not only that, but revitalizing your old content helps keep your site up-to-date, on-trend, and in plain sight of Google’s site crawlers.

Keeping your content evergreen by updating facts and figures helps establish authority, and being transparent about your publishing date fosters trust — letting your visitors know you’re a safe, knowledgeable source of the information they want and need. And remember, updating old posts isn’t just a chore — it’s a vital part of content strategy, so don’t ignore it.

And hey, if you need some help coming up with new keywords or breathing some life back into your old content, we’ve got a crazy-good team of content professionals standing by.

10 Best Content Writing Examples to Create Better & Smarter Articles

content writing examples

Web content writing is different from traditional story writing. Readers go to them and even pay for books and magazines. We, web content writers, have to attract visitors and make them read. A reader will leave within seconds if your copy isn’t persuasive enough. Even if you are an experienced web writer, there is always room for improvement. We assure you, these 10 web content writing examples will prove useful in making your work more attractive and persuasive.

Ask These 6 Questions Before You Start Writing

Before you start writing, you need to get straight answers to 6 questions which students of journalism may refer to as five W’s and H of journalism. It is the first of the content writing examples we use when discussing the work requirements with a client. we believe these 6 answers will build a strong foundation for your article on which you can build an empire

1. What Message Do You Want to Convey?

Your content or message is basically the topic. If you are uncertain about the topic then you won’t be able to convey your message. If you are given an article with the topic ‘Content Writing’, you will need a few questions answered to get your focus straight.

  • Do I write ‘Content Writing Examples’?
  • Do I need to focus on ‘Content Writing as a Career?
  • Should I write a ‘Content Writing Guide for Beginners’?

There could be many more similar possibilities. You will get the exact answer to this question from the person you are writing for.

2. Why are You Writing This?

As a writer, you are probably writing for passion or money, but this question is about the objective of that particular article. A good writer can change the viewpoint of readers as per his/her will. What goals do you plan to achieve with the article? Are you trying to get your writers to buy something or do you want them to like a particular thing?

For example, our goal of writing this article was simply ‘to share our knowledge’ which may also ‘attract potential clients’ for our firm.

3. Who is Your Audience?

It is important to know WHO your audience is so you can write accordingly. There could be an audience who would want to know the technical details about something and, on the other hand, there could be an audience that just wants the answer and reasoning in simple words. 

4. Where Will It Be Published?

We always first visit the website that we are writing for. This gives us a clearer idea of how we should develop that article. Other things you should also know in this regard are:

  • Which countries will view this article?
  • Will it be viewed on mobile, tablets, or computers?
  • Should the article be written in any context?

5. How Should You Structure the Content?

A professional writer should know how he/she should structure the content. Structured content determines how a reader will find, view, and use information in your article. Flannery Jefferson has brilliantly explained the importance of content structure in this article.

6. When Will It Be Published?

Timing is especially important when you are writing a news or event article. You may end up using dates in the article which may give an impression of outdated research in the future.

For example, this is an informational article that will be useful even in 2025, however, we would be careful if we were discussing some news related to web content writing.

Draft an Outline

Drafting an outline, is the second of content writing examples we use, after asking the discussed 6 questions, is drafting an outline of the article. It would be a good practice to conduct a pre-search on the topic and create a rough structure of the article with outlines. It will help you understand where to start the article, which way to go, and how to end it.

This ensures that the article is well-structured and sharing this draft with the client demolishes every uncertainty that you may have about the topic. For example, we have the shared complete outline of this article at the beginning of this webpage. That outline also gave you a vivid idea of what you will find here.

Write Drunk, Edit Sober!

‘Write drunk and Edit Sober’ is a famous quote misattributed to Hemingway. Despite the controversy, we found this among the content writing examples to be very useful. Let us be very clear, we are not asking you to literally get drunk before you start writing.

It’s just a figure of speech. You need to get so involved in your work that you would have no awareness of your surroundings. Even this may be impossible for many of us. Here’s what you should deduce from this quote.

  • Don’t use backspace when writing. Ignore the typographical and grammatical mistakes and simply keep typing. If you stop in the middle of making a point, you will break your motion and lose the original focus.
  • You can proofread and edit the entire article later, however, be extra attentive when looking for mistakes and correcting them. How you proofread and edit your writing will determine the quality of your work

Most Important Information Comes First

In order to engage a visitor, we must have him stay first. This is the reason why we always write the most important piece of information first. This tip among web content writing examples is known as the Inverted Pyramid in journalism.

We have to let the visitor know that he will find the information on this page that he is looking for. This content writing tactic assures that visitors will at least have a look at the article. Next, share the most relevant information first. This will build visitors’ trust that the information shared in the article is useful.

He will read the rest of the content with surety that the writer knows what he/ she is talking about.

Never Share a Disputable Statement in the Start

It will create doubt in the reader’s mind about your ability to write on the matter even if you were right. For example, how would you have reacted if the first heading of this article would state ‘PROOFREADING IS USELESS’.

There is a strong possibility you would get the impression that the writer may not be qualified enough to guide us. we would only be able to prove that point if we could get you to read its content but you would still have doubts. we can make any controversial statement and get you to calmly read it only after we have won your trust with the best point we have got. It would increase the Bounce Rate of the website if visitors leave your page without scrolling and spending a proper amount of time. A high bounce rate can damage the ranking of the website.

Make Article Self-Explanatory

A web article should be as apparent as possible. Web visitors don’t read your article, they scan it. It was concluded in a study by Nielsen Norman Group, that hardly 16% of people read web articles word-by-word.

In another research by the same group, it was revealed that people read/scan web pages in F-shaped patterns. So putting the most important information first is a good idea and you need to structure the article in a way that visitors don’t have to put any effort into. There are a few web content writing examples you can use to make the information in an article more obvious.

1. Write For a 12-Year-Old

Write like your reader is a 12-year-old kid. It will make your copy easy to understand and more catchy. Here are some tips you can follow to attain this goal.

  • Use easy vocabulary
  • Write short and easy sentences
  • Explain with examples

2. Write Short Paragraphs

Lengthy paragraphs are boring and scary. We can tell from our personal experience that no one reads big paragraphs. Short paragraphs easily catch attention and take less effort to understand. Visit any article on Neil Patel’s blog and you won’t find any paragraph exceeding 4 lines.

3. Write for a Lazy Person

One of the easiest content writing tips is to think of your web visitors as lazy people. Write articles considering you have to feed information to a person who is too indolent to read. You can make a good copy if you practice the above-mentioned two tips. To make it even better, the following would also make the best content writing techniques for this case.

  • Cut unnecessary words
  • Don’t use passive tense
  • Address reader directly using second person pronouns (You, Your)
  • Avoid idioms and jargons

Enhance the Visual Appeal

content writing examples
Image Source: Kaitlyn Baker

Web visitors will never be attracted to your article, no matter how good of a writer you are, unless you create a visual impression. To overcome this problem, Content writers should have an understanding of the platform they are writing for. They should look for relevant graphics and videos to add to the article, however, make sure those graphics won’t cause a copyright issue. Here are the best tips for content writing with a great visual impression.

  • Use images and embed videos at the right places in the article
  • Replace paragraphs with bullet points and lists
  • Use sub-headings (H3, H4) inside headings (H2)
  • Try different font sizes.
  • Apply Italic, bold text, and CAPS for highlighting.
  • Add quotes with different styles

Content Writing Examples for SEO

Search Engine Optimization is an essential need for web content writing. Applying On-Page SEO to web articles makes it easier for them to rank.

SEO makes it easy for Google and other search engines to understand the nature of the article. Your article will appear among the top results if search engines find your web content most suited against the searched keyword. We would suggest you use these best content writing tips for SEO.

Inbound links refer to other web pages of the same platform that you are writing for. You should link to other articles that your visitors may find interesting. This is one of the most effective SEO-friendly content writing tips to increase ranking and get traffic on other articles of your website.

Outbound links are links to other websites. Linking to other websites gives the impression that you are providing sources and references to the information you have shared. You should make sure that you are linking to a good website that has a high Domain Authority.

It can significantly harm the ranking of your website if you link to sites that may contain spam.

3. Right Keyword Density

SEO articles are based on specific keywords that people search on Google. Using the right amount of those keywords makes your article SEO-friendly. On the contrary, stuffing, and overuse of the same keywords do more harm than good.

4. Use H2 and H3 Headers

Proper use of H2 and H3 tags show that your web article is properly structured. Just like other SEO content writing examples, the wrong use of headers can also degrade your article. 

You should use H3 headings only inside an H2 heading and, likewise, use H4 headings inside the H3 heading. The H1 heading is only used for the title of the article. It is a common mistake to apply a heading tag to emphasize a sentence.

5. Include Images with Alt Text

Including good quality images and infographics inside articles is a good content writing tactic. You should also add Alt Text in images to make them SEO-friendly. Alt Text shows in place of an image when it fails to load. Furthermore, adding captions and descriptions of images also enhances their credibility.

Content Writing Tips with Tools

Writing is not a task that software can do. It requires research and creativity that a machine can never develop. That being said, programmed tools can, at least, help us minimize mistakes and save time. To err is human, but no such proverb exists for software.

There are a number of tools available to help writers do their job more efficiently. For example, it wouldn’t be a very bad idea to check for any plagiarism issue after completing your article. Here are 4 tools that might prove useful to you.

1. Grammarly

This tool provides the best content writing tips for beginners and it has much to offer to senior writers. Grammarly is a tool that identifies spelling and grammatical mistakes, detects plagiarism, and suggests how it could have been better. Grammarly will show you two types of improvements in addition to plagiarism detection.

  • First, you will see critical issues marked in red. These could be spelling mistakes or grammatical mistakes that Grammarly checks against more than 250 rules.
  • Second, are the suggestions that Grammarly refers to as ‘Advanced Issues’. It identifies how sentence structures and vocabulary could have been better. You will need to purchase its premium to utilize this feature.

This tool, in particular, helps in proofreading the article. We always find some mistakes that we had overlooked when proofreading an article. You can use this program in two ways.

One is to install its software on your computer and integrate it with your typing software. Another way is to install its extension on your browser. It will automatically identify all the mistakes that you will type in that browser.

2. Yoast Content Analysis

Yoast content analysis is useful for both SEO analysis and content assessment. It most certainly displays one of the best content writing techniques for SEO. Simply visit the Real-Time Content Analysis Page of Yoast and paste your article there. It will show you why this is one of our most favorite content writing techniques. You will see three different colors to show the status of every suggestion.

  • Red color refers to a strong urge to change something.
  • Orange color suggests that it’s better to change the highlighted area.
  • Green color refers to a great job on your side.

In Content Assessment: It will give you a few tips on how to be a good content writer. Yoast will highlight the points that should be improved and praise the rightly executed tactics. For example, it will exhibit.

  • If you have used enough transition words.
  • If all paragraphs and sentences are of proper size.
  • Flesch Reading Ease test score of your writing.
  • Percentage of passive voice sentences in the article.
  • If you have used the same words to start too many consecutive sentences.
  • If subheadings contain too much content than the recommended maximum of 300 words.

The most strong suit of Yoast is its ability to identify the SEO friendliness of an article. First of all, you will find if the article’s title and meta description is SEO friendly and has an accurate viewable length.

It also shows you a snippet preview of the title, slug, and meta description. This snippet displays how it will look in Google’s search results when viewed from different devices. It assures that you have used at least 1 outbound and 1 inbound link in the article.

You will learn if you have used the right keyword density. Moreover, if the focus keyword is used in all suggested places.

3. SEMrush Writing Assistant

SEMrush offers a number of SEO tools. SEMrush Writing Assistant gives suggestions from an SEO point of view. It shows you an overall score on the quality of an article. Some writers have shown concern about its score efficiency but, overall, it provides some useful recommendations.

You will learn if your language is too basic or too technical for an expert or general audience. It is easier to increase readability with its help. You can create a template based on the keywords you are targeting. This gets you a more accurate assessment of your article. SEMrush will show you suggested keywords for your article. It will even find you the competitor sites on your target keywords. You will find many other similar features in SEMrush to complete your content writing examples.

It has a limitation of only 1 template per month in the free version. You can use it directly on the SEMrush website or use its add-on for Google Docs.

4. MozBar

MozBar is not going to help you write better. It is an SEO toolbar that shows you instant metrics of the opened webpage. These metrics also include the Domain Authority of the website.

As discussed above, you should use outbound links referring to high-authority websites. With MozBar, you will know better about the site you plan to link.

Do Not Underestimate the Title!

It was also mentioned by Neil Patel in one of his articles that good titles are very important- we often underestimate the power of the title. A visitor will, without a doubt, read the title whether he continues to the content or not.

When you search a query on Google, how do you decide which link to open? we believe your answer is ‘by reading the title’ – like the rest of us. According to Ted Nicholas, a famous copy-writing expert, 73% of visitors make the buying decision on the title. You need to make sure that your title is persuasive and descriptive. It should not, in any way, be misleading. A misleading title will result in increasing the bounce rate of the website. A visitor won’t wait to see what you offer. If a visitor feels that your content and title are not consistent – he is gone.

How to Make a Great SEO Title

  • Do proper research on the topic.
  • See how you can outsmart your competitors with the title.
  • Be unique, creative, persuasive, and descriptive.
  • Put target keywords first.
  • Check your title length. Yoast Content Analysis is quite useful here.
  • Select the most suited format.

Correctly Address Your Audience

Is there a correct way to address the audience? They are just readers. What, do they want respect now? No, it’s not about respect. It’s about making them feel comfortable.

They may not realize how they are being addressed, but they will feel it somewhere in the back of their head. The more comfortable they are, the more time they will spend on your site. Here’s how you can make the reader trust you and feel comfortable.

1. Write for a single person

“You all have come to the right place. we have got an offer that none of you can say NO to.” Actually, we don’t have an offer for you. But we do have a suggestion. Please, don’t write like the sentence above. We are talking about building trust and making the reader comfortable. Don’t address him/her as a plural.

Addressing your audience as one person will make your content engaging and more believable. This creates a personal connection between the writer and the reader.

2. Use the Word “You” More

Experienced copywriters suggest that using the word ‘you’ makes your buyer excited and captivates them. The word “you” has a friendly tone in it. Refer to your readers like they are a single person and write the way you naturally speak. This word also makes you sound less boring and more human.

3. Use Care words

We read a useful quote on Writers Digest. “Write to express, not impress.” We try to sound more technical and fancy than we are. That’s wrong! Find your own voice and use care words instead of scientific words. That leads us to the question, what exactly are care words?

“Care words are the familiar words that help your visitor confirm they are in the right place.” Think like you are a visitor to one of your articles to choose its best care words. What words would assure a visitor that he is in the right place?

For example, you came here for the best content writing examples. It would make you more comfortable reading words like ‘rank on top’, ‘persuasive copy’, and ‘more views’. These were the 10 best content creation tips for 2022 that every web content writer needs for survival. All of these tips are based on personal experience and authentic research.

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