Home Local SEO: Definition, Importance and Practices
Optimizing techniques to increase local traffic to connect with searchers in our area. This includes local keyword research and NAP citation building. That is what we are looking for. Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google's local search results. Local SEO may assist any company that has a physical address or services a specific geographic region. Local SEO may help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shows beneath it (also known as a map pack). Google discovered that customers looking for specific sorts of companies want results from their nearby location after researching user behavior throughout billions of searches. That's why a proximity component is included in Google's local search algorithm, which is a roundabout way of saying that Google considers your location when the user is using some kind of a local keyword in their search. This is true even when you do not include such words as "near me" or any specific location names whether it is a city, country, neighborhood or something else. Local search has been around for quite long time, but it was limited owing to the fact that most people exclusively used desktop computers. Mobile search has grown as a result of the recent surge in mobile internet connectivity, therefore local SEO has become critical for the success of any business supplying local products or services, as well as local marketers.