Keyword Research: Guidelines, Importance, Tips

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The cornerstone of SEO is learning to use keywords in your favor. Here you’ll find everything from keyword research to optimization. Keyword research is the act of locating and evaluating search phrases that people type into search engines with the intention of utilizing the information for a specific purpose, such as SEO or general marketing. Keyword research can reveal queries to target, as well as their popularity, ranking difficulties, and more. Keyword research may provide you a lot of information about what your target audience is looking for on Google. The knowledge you gain from these actual search terms can inform both your content strategy and your overall marketing strategy. When performing internet research, people employ keywords to identify solutions. When a result, if your material is successful in reaching our audience as they do searches, you expect to profit in the form of more traffic. Conclusively, what you need to do is target those search options precisely. Remember that there will be no "best" keywords; only ones that your target audience uses often. With all that in mind, it is really up upon you to devise a plan that will aid in page ranking and traffic generation. Relevance, authority, and traffic will all be factors in determining the optimum keywords for your SEO campaign. You want to locate highly searched keywords for which you can compete fairly based on the degree of competition you face. Your capacity to create material that is of higher quality than what is already ranked.

Free SEO Keyword Density Checkers & Analyzers

free SEO keyword density

It is actually good if you are worried about the Keyword Density. Which is the percentage of times a keyword or keyword phrase appears on a web page compared to the total number of words on the page. You should be. You may have asked yourself ‘Have I over-optimized the posts?’. You probably haven’t done any Keyword Stuffing. A practice of loading a webpage with keywords to manipulate search engines. But you probably did add keywords to meta-keywords and meta-description. This whole process would be easier with a free SEO keyword density checker and analyzer.

Google has already taken steps to penalize overly SEO’ed websites. So let’s be careful when writing an article.

But how?

Just keep your Keyword Density at around 1-3%. I did some research on keyword stuffing and density and I find that 1–3% is the ideal SEO Keyword Density percentage. But according to Submit Edge, one of the top Search Engine Optimization company, it should be between 1–2%. That too for a single word keyword. I find it very difficult to keep the density of single word keywords in that range. So I guess 1–3% is ideal.

So I Googled to find the best free Keyword Density Tools/Checker/Analyzer. It returned a lot of results and there were tons of paid and Free Keyword Density Tools. I tried few of them and want to to list only the best among them. Which are free.

What is Keyword Density?

Keyword Density is the percentage of times a keyword or keyword phrase appears on a web page when compared to the total number of words in that page. As the number of times a keyword appears in relation to the total number of words, the greater will be the keyword density of the page. Read more about Keywords and Keyword Research.

So, how do you calculate the Keyword Density of an article? It’s simple! Just count the number of times a keyword or keyword phrase has appeared in an article and divide it by the total number of words in the article (including the keyword or keyword phrase). Now, get it’s percentage and that’s the keyword density of that article.

What is the Optimum Keyword Density of a webpage?

Well, some SEO experts says there is no such thing as ‘Optimal Keyword Density’ and it’s a myth. Some says it must be around 2% and some says it must be less than 5% and so on. But I believe that they could all be right. Why? Just because it depends on the length of the article which we have written. Hence, the optimal keyword density of a webpage depends upon the total number of words in that page.

Top Free Keyword Density Tool/Checker/Analyzer For SEO

1. Ranks NL

Ranks NL Page Analyzer shows keyword density and placement of web pages. Among other things the tool features options to show the page’s headers, page elements, outgoing links, Google PageRank, the guessed language, location of the server and more! I recommend using this tool to check the density of keywords and other stats of your webpage.

2. DavidNaylor

The DavidNaylor Keyword Density Tool enables you to focus on multiple keywords. In addition to Keyword Analysis (up to 5 Word Phrases) it also shows the following stats – Server Information, Geolocation, Link Ratio (Internal and External Links), Page Elements. The only problem with this tool is that it’s a bit slow.

3. SEOBook

SEOBook Free Keyword Density Analyzer Tool helps you to find the most common words and phrases on a page. It shows the Total Words, 2 Word Phrases, and 3 Word Phrases.

4. Internet Marketing Ninjas

Enter a URL and Internet Marketing Ninjas Free Keyword Density Analysis Tool will tell you the keyword density of all the phrases on the page. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages. It analyze the entire text as well as the non-linked text.

5. Rapid Search Metrics

Rapid Search Metrics Keyword Density Check the density of keywords and detect the most frequent Keyword. It parse the most frequently keyword of a website and calculates his percentage share.

6. Small Seo Tools

Small Seo Tools is a simple tool. Just type in your keywords and then paste in your text and your Keyword Density Analysis will be done on the fly. No need to press submit, it updates automatically. This means that you can do all your editing within the text box, and receive live feedback about your keyword density. It works best when writing meta data.

7. SEOCentro

SEOCentro Keyword Density Tool shows a Tag Cloud which shows the most popular keywords of the page and Keyword Density (with up to 3 Word Phrases).

SEO LSI Keyword Performance Analysis Best Practices

persons hand on blue lighted computer keyboard

Keyword Performance Analysis is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from search engines listings. Is it a content issue? Millions of websites clutter the Internet waiting for visitors. Although there are numerous Meta tags, only a few of them have a major impact on the SEO of the Website. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from, and the reader too.

Make Rankings Your Centre Of Attention

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn’t possibly compete. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert/buy. They are looking for shortcuts and ways to beat the system. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Do you click on sites that are not on the first page?

Create Search Engine & User-Friendly Pages

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. The best keyword performance analysis method to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant, and up-to-date and a blog post can tick all these boxes. Local search success can be achieved by SEO. Not all duplicate content is a bad thing. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your website.

Make Local Search The Main Focus Of Your Marketing Tactics

According to Gaz Hall, a UK SEO Consultant:

“How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’.”

SEO specialists have debated repeatedly over the topic of keyword performance analysis and including keywords in domain URLs and how that adds SEO value. Now, that was always kind of the goal but it was just easier to get around that. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85% or roughly 72%. The more redirects there are, the worse it gets. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine by placing your website or web page on top of the search engine pages.

Carve Out Time For Concentrating On Metrics

Another commonly used tactic in SEO is to limit keyword research to those keywords and phrases that have high returns. We’re always amazed by websites that achieve this. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. But by 2010, people used five million hashtags daily so Twitter began to index them. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website.

Google Ranking Factors Can Be Affected By Javascript

Test your site’s link and fix the broken links to minimize the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Keep your paragraphs short, around 3-4 sentences long. This makes your content more easily digestible and simpler to read. Finally, keyword stuffing (overuse of keywords) is detrimental to engagement. There’s no point in keyword performance analysis is Google thinks you’re a robot. Webmasters all aim to have their website show up on the first page of search engine results pages— preferably on top.  This is because very few websites searches ever go beyond page one of results. Some people say Bing stands for “Because It’s Not Google.”

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