Home Google E-A-T: SEO for Marketing Archives
Learn how to optimize for the metrics that Google uses to determine a website’s Expertise, Authority, and Trustworthiness. Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T. The concept is based on Google's Search Quality Rater rules, and it gained popularity following the controversial Medic Update in August 2018. E-A-T is one of the factors that Google considers when determining the overall quality of a website. Page quality, as you might expect, has a substantial impact on where a page ranks in Google's organic search results. According to Google's standards, the most essential variables utilized to assess the overall quality of a web page are: The Page's Purpose; Expertise, Authoritativeness, and Trustworthiness; Main Content Quality and Quantity; Information about the website or the Main Content creator; Website or Main Content author's Reputation; So, if all else is equal, the higher a page's ranking should be, the more it exhibits knowledge, authority, and trustworthiness. E-A-T stands for "exact, true, and helpful" and is one of the ways Google seeks to guarantee that it offers accurate, truthful, and valuable information to searchers. Anyone can make a website and put anything they want on it. To launch a health information website or write about investment, you don't need to be a doctor or have a financial degree. Of course, this is beneficial in certain ways. It does, however, pose an issue for Google. People make significant judgments depending on the information found in search results. As a result, Google strives to guarantee that such judgments are based on the most reliable data available.