Current SEO Status: Everything You Need to Know

Home Current SEO Status: Everything You Need to Know
Current SEO status are the most recent news updates with regards to everything SEO-related, so you can stay updated with recent changes in search engine requirements, strategies, and more. Search Engine Optimization (SEO) is a term that refers to the process of optimizing In the simplest terms, strong SEO improves your internet presence. This implies that the more people that visit your website, the higher your internet traffic will be, and the more likely you will be able to sell your product or service to a larger audience. On a Google search page, there are only ten spaces available. So, when you perform a Google search, how frequently do you go past the first page and onto the second, third, or twentieth? Most of the time, you won't have to since the top few alternatives on the first Google page will provide the information you're looking for. Don't you want to be on the first search results page alongside your rivals if a potential consumer puts in a topic relevant to what your business can provide? If your business isn't included in one of the first 10 search results, another company has won a new customer—or you have lost one. This is why SEO is so important for your company: You may use SEO to become the go-to person for potential consumers' inquiries. SEO helps to your authoritative voice in your sector, in addition to increased exposure and traffic. After that, authority leads to brand trust, which leads to brand loyalty. This is why current SEO status is important.

Post COVID-19 SEO: Agencies Need To Prepare Now

post covid-19 SEO

The current global pandemic of COVID-19 is the biggest challenge to face mankind for many generations. It has irrevocably changed the entire world. Alongside the personal, social and cultural impact, there isn’t a single business, sector or industry that won’t have been affected to some degree. As the world begins to emerge from the peak of the crisis, all businesses are faced with the challenge of navigating these unprecedented conditions, and surviving through this unpredictable transitional phase. This article will focus on post COVID-19 SEO, and what agencies have to adapt and keep in mind after the pandemic.

So, what does COVID-19 mean for SEO agencies? What will the SEO industry look like post-COVID-19? And most importantly, what do SEOs need to do to adapt? What Does COVID-19 Mean For SEO Agencies?

All SEO agencies will be analyzing the impact of Covid-19, and asking how it’s likely to affect SEO and digital marketing, at least for the foreseeable future. In the short term, one clear outcome is that the role of online search in modern life is as vital as ever. As lockdown restrictions were imposed worldwide, the scale of online activity increased substantially, with search one of the core components.

Increased online searches obviously bode well for the SEO industry. However, the sudden and dramatic shift of search topics was completely unexpected and changed the face of online commerce almost overnight.

There was a massive shift of searches away from sectors like hotels, travel and dining out, with a surge in enquiries for online groceries, delivery services and tools to support remote working, such as video-conferencing, etc.

The search volatility we saw is likely to be a result of the combined work Google has been doing on Expertise, Authoritative, and Trustworthiness (EAT) and Your Money OR Your Life (YMYL) searches, as well as the drastic changes in search behaviour and how Google’s algorithm adapted to this in terms of the results shown, searcher-intent etc. This shows just how much attention SEOs need to pay to these factors in future if they still want to rank successfully.

In the short term at least, it’s possible for SEOs to learn from what happened, in terms of how Google reacted to factors such as the increased searches for deliveries and growth in YouTube use, as ad spends fell.

Studying these dynamics can help agencies adjust their set-ups, so that this kind of thing is more manageable in the future. For example, making changes such as diversifying into different markets, and relying less on a small number of big accounts, could help to mitigate the effects of unpredictable digital trends.

What Agencies Need To Do To Adapt

In terms of ‘future-proofing’ your business, now might be a good time to incorporate complementary services, such as social media and paid advertising, that can create faster results while longer-term SEO strategies take effect. This is also a good way of harnessing the trend of increased use of social networks.

You might also consider diversifying your client base. Even if a certain niche is still thriving, recent events have shown how quickly things can change. Being flexible and open to new market sectors will enable you to adapt to the continuing changes as well as any unexpected shifts.

As an investment in client relations, look at ways you can help your clients with aspects above and beyond your usual remit. For example, can you help them improve their conversion rates, to enable them to maximize their existing traffic? Supporting your clients during this transitional phase is likely to increase brand loyalty when budgets begin to open up again.

How your business responds during this challenge can significantly impact its success in the near future and the years ahead. So, look for ways to strike the right balance between the essential selling that will ensure your business survives, and the opportunity to serve clients more compassionately.

Profitability and sensitivity need not be mutually exclusive. With some creativity and innovation, there may be ways to find a sustainable and viable middle ground. Though this is undoubtedly a difficult and unprecedented challenge, it is the only option for businesses who want to emerge stronger in the new landscape.

It might also be wise to review your current clients, your strategies and your fee structure. Are they still viable, or do you need to refocus or broaden your new business goals? Similarly, look for ways to reasonably reduce excessive overheads and costs, so that your business is in as strong a financial position as possible for the foreseeable future.

Finally, if the current climate has reduced your business activity, one positive approach would be to use this time to do things that tend to get neglected during busy periods, i.e. site maintenance, speed optimisation, even SEO for your own site. You could also devote this time to building up a ‘stockpile’ of new evergreen content in preparation for increased marketing efforts at some point in the future.

What SEO Will Look Post COVID-19?

Amid the uncertainty, there are undoubtedly some opportunities that are already emerging, with the potential for even more in the near future and beyond.

It’s likely that more business will embrace digital marketing. Whether they’ll want to increase budgets that were already there or be open to investing more in services like SEO when they may previously have been hesitant, the future of online marketing looks hopeful. This aspect may be increased further as other advertising mediums could be unavailable for some time, such as sports advertising, or they offer less value for money, such as ads on transport services that are reaching fewer passengers.

Platforms such as YouTube may represent an even bigger marketing opportunity due to the increase in both online activity and searches on a wide variety of topics. These trends are clearly beneficial for the SEO industry as a whole.

One of the most unusual opportunities to emerge from the COVID-19 pandemic is the chance for all businesses to cultivate Emotional ROI.

In the space of a few weeks, the driving force of commerce shifted from a purely ‘get business/make money’ focus, to a more inclusive, compassionate and unified approach that included the bigger picture for humanity. In terms of both marketing and customer care, the prevailing theme of business during this crisis has become one of unprecedented sensitivity, understanding and empathy.

There is no doubt that people will remember which businesses supported them during the pandemic, both individually and in terms of the larger global needs. So, while sales and revenue may be forced to take a back seat in the short term, using this time to foster loyalty and engender a positive, sensitive and caring brand image is no longer an admirable goal – it is essential for continued viability in the post-COVID-19 world. And on the human level that we have all been forced to face in the recent weeks, it’s also the right thing to do.

Why Agencies Need To Prepare Now

In the still-shifting landscapes of global commerce and digital marketing, SEO agencies need to consider the best ways to quickly adapt to the changes, as well as harnessing the opportunities and preparing for an uncertain future.

It’s looking increasingly unlikely that things will simply go back to business as usual, so now is the time to start reviewing which changes need to be made, to be ready for the Post COVID-19 landscape.

It’s essential to prepare as soon as possible, as people are already planning ahead. For example, driven by the prospect of good deals and bargains, we’re already seeing increases in searches in sectors like travel and car hire.

Search may now be more important than ever before, as many businesses are restricted to operating online, and more and more people are searching for what they want online. The way people ‘shop’ has undoubtedly changed and could remain changed for the foreseeable future.

The tactics behind SEO need to adapt in order to capitalise on the changes and be in a better position to help both existing and new clients. For your agency to thrive in the new business world, you need to align with the recent shifts and be ready to respond as quickly as possible to further changes.

Additionally, given the nature of SEO as a longer-term marketing strategy, any changes need to be made sooner rather than later.

The Future

Though a clear vision of the Post-COVID-19 future for SEO agencies may take time to emerge, there is cause for optimism. Even if things still seem uncertain at the moment, the world will get through this challenge. Business will continue, albeit under new and, at least in the short term, more unpredictable terms, and given the increasingly digital nature of life and work, the need for SEO will remain strong.

Historically, some of the greatest opportunities have come out of the greatest adversity, especially for businesses that have the right approach. So, despite the shocks of recent months and the resulting setbacks or losses, there is hope.

A great many businesses will survive this challenge, some will even emerge stronger for it. And as we’re already seeing certain sectors witness unprecedented success, such as e-commerce and virtual conferencing, there are undoubtedly opportunities for new business.

Though we will all need patience, perseverance, optimism, sensitivity and a new, more human-centric approach, not only is there a place for SEO in the Post-COVID-19 world, the global shifts may even provide an opportunity for a new phase of increased success for the digital marketing companies who can adapt and act now.

Voice Search Optimization Practices for 2022

voice search optimization

You are asking yourself how to optimize my website for voice search? You have come to the right place. You probably use voice search with your smart speaker at home or use your voice to set a timer on your smartphone. But as a business owner, you may wonder if it’s necessary to implement optimization techniques for voice search on your website as well. So, let’s get started.

The Relevance of Voice Search Optimization

There is an ongoing seismic shift in how people conduct online queries using search engines. In 2021, one out of three Google search engine queries is voice-based. On China’s Baidu and its local rival Sogou it is currently only around 10%, but growing rapidly. In fact, since the end of last year, the number of voice queries on Baidu has surpassed 5 billion per month.

With a change in search patterns comes a change in SEO strategy. If you own an online presence, it is in your best interest to know how to optimize your online presence for voice search.

With users increasingly switching to voice search to gain information, it is only logical to optimize your website for it. But first of all, what is voice search and how can you adjust your website for it? This article is going to give a brief guide to voice search and the digital marketing strategies that website owners and businesses can utilize for voice search optimization to build a stronger online presence.

In the simplest sense, a voice search is a tool that enables internet users to access search engines via spoken voice commands as opposed to typing out the intended search query. This function is available on nearly every recent internet-accessible device, whether on mobile devices or desktop computers.

With the advent of virtual assistants, from Apple’s Siri to Microsoft’s Cortana to Amazon’s Alexa and of course Google Assistant, using voice search is not just easier, it is more convenient. In fact, Baidu, the biggest Chinese search engine, predicts that smart speakers will soon move from niche gadgets to a central hub and an integral part of our everyday lives.

One of the advantages is that you don’t have to be a tech-savvy Generation Z or Millennial to know how to use it. Users just need to activate the voice command system and speak their queries to the device. The search engine will then return with the relevant search results. Beyond the method of search input, there is little to no difference between the search results of a voice-based search query and a text-based one.

Baidu’s Voice Search in 2022

Since we are talking about voice search optimization in the Chinese market, it’s impossible to get around Baidu. Besides text inputs, users can conduct AI-powered voice search, visual search, and even augmented reality search on the Baidu apps, including maps. The focus lies on enhanced user experiences.

Although Baidu has a market share of over 75% in China, its closest rival Sogou (market share 11%) has an ace up its sleeve. Sogou is fighting Baidu for the lead in the growing voice search market. It remains exciting to see how this battle will continue.

Considering the rapid change in modern technology, website owners will have to implement new tactics and advance with technology if they want to remain relevant in the online space. With that said, let’s look at the measures you can take to ensure that your Chinese website is optimized for voice search.

1. Use Long-tail Keywords in Your Content

The main difference between voice and text-based queries lies in the manner users input their queries. Normally, people tend to be more conversational when they talk as opposed to when they are typing on a device. This pattern is similar to how people frame their queries.

When typing, users tend to use shorter and more specific keywords. Conversely, voice queries are often more conversational and in natural language. For instance, let’s say a user wants to find a Chinese restaurant in Manhattan. A text query would look like this:

“Chinese restaurants in Manhattan”

In a natural setting, no one talks like this. A voice search query, on the other hand, will be more like this – closer to natural speech:

“Where can I eat Chinese tonight?”

Thus, website owners need to optimize their web content by implementing longer SEO keywords to make it more suitable for voice searches. It is pertinent to note that keywords are often phrased as questions in voice search. What does this mean for you? It means you can try to incorporate trigger words like who, when, what, top, best, etc. in your content.

2. Optimize Your Website for Localized Queries

It is also important to optimize your website for your local area as people generally tend to use voice search to find information within a localized area. For example, a user may say:

“What is the best restaurant near me?”

In this case, Google will automatically track the user’s location and return with relevant search results for nearby places. Optimizing your website for such localized queries gives you an edge over your competition in the quest for more visibility on search engines. As part of optimizing your website for localized queries, it is recommended that you share contact information about your business.

This information includes a phone number or physical address on the website. A map displaying the location of your business can be very useful too. Whenever Google recognizes “near me” in search queries, Google instantly goes to its Google business listings to review suggestions. Developing a “Google My Business” and updating your local listing can also help with ranking your site with Google in the local search world.

3. Develop a Responsive Website with a Mobile-Friendly Design

In today’s world, smartphones, tablets, and other mobile devices are used on the go. As such, it means that a lot of these voice search queries are generated from such devices. Thus it is pertinent that your website is compatible with modern mobile technologies.

In optimizing your website design for a mobile interface, improving page speed is one of the ways you can create a responsive website. On average, a voice search result page loads in 4.6 seconds. Websites with faster page speeds are more likely to top search results than slower ones.

Design-wise, the content on your website must incorporate simpler words in shorter sentences with bold subheadings. This improves “scanability” as a lot of users tend to scan through websites to find relevant information. Google’s Mobile-Friendly Test Tool can help you assess how responsive your website is by generating a detailed report demonstrating the specific areas that require improvement.

Consider Google AMP (Accelerated Mobile Pages), a website publishing technology, to create web pages that load almost instantly on mobile phones. The Baidu equivalent is Baidu MIP (Mobile Instant Page), which was launched

4. Create an FAQ Page for Your Website

An FAQ page will help you identify more long-tail keywords about your content. This is because frequently asked questions can offer meaningful content to users visiting your website.

To create an FAQ page, you need to first determine the common questions regarding your area of interest. For example, if you are a skincare expert and your business/website is focused on health and beauty products, frequently asked questions may include;

  • “How do I get rid of pimples?’
  • “What type of moisturizer is suitable for dry skin?”

These questions can help you find new long-tail keywords that you can optimize to create valuable content for your website. This will, in turn, improve your search engine rankings. When creating the FAQ page, consider doing a couple of important things. First, you should rephrase the questions in the first person. Then write short and comprehensive answers making them as conversational as you can.

The Takeaway

The question “how to optimize my website for voice search” is answered. Voice search and virtual assistants are well on the way to changing the traditional digital marketing strategy. As a website owner, it is important to know how to optimize your website for voice search and lift the potential of this new tool.

Optimizing your website for voice search is an integral part of search engine optimization (Google and Baidu SEO) – something you should always do for your whole online presence. Understanding the concept of voice search will help drive you towards meeting your marketing goals in a digital landscape defined by voice-initiated queries.

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