Current SEO Status: Everything You Need to Know

Home Current SEO Status: Everything You Need to Know
Current SEO status are the most recent news updates with regards to everything SEO-related, so you can stay updated with recent changes in search engine requirements, strategies, and more. Search Engine Optimization (SEO) is a term that refers to the process of optimizing In the simplest terms, strong SEO improves your internet presence. This implies that the more people that visit your website, the higher your internet traffic will be, and the more likely you will be able to sell your product or service to a larger audience. On a Google search page, there are only ten spaces available. So, when you perform a Google search, how frequently do you go past the first page and onto the second, third, or twentieth? Most of the time, you won't have to since the top few alternatives on the first Google page will provide the information you're looking for. Don't you want to be on the first search results page alongside your rivals if a potential consumer puts in a topic relevant to what your business can provide? If your business isn't included in one of the first 10 search results, another company has won a new customer—or you have lost one. This is why SEO is so important for your company: You may use SEO to become the go-to person for potential consumers' inquiries. SEO helps to your authoritative voice in your sector, in addition to increased exposure and traffic. After that, authority leads to brand trust, which leads to brand loyalty. This is why current SEO status is important.

Post COVID-19 SEO: Agencies Need To Prepare Now

post covid-19 SEO

The current global pandemic of COVID-19 is the biggest challenge to face mankind for many generations. It has irrevocably changed the entire world. Alongside the personal, social and cultural impact, there isn’t a single business, sector or industry that won’t have been affected to some degree. As the world begins to emerge from the peak of the crisis, all businesses are faced with the challenge of navigating these unprecedented conditions, and surviving through this unpredictable transitional phase. This article will focus on post COVID-19 SEO, and what agencies have to adapt and keep in mind after the pandemic.

So, what does COVID-19 mean for SEO agencies? What will the SEO industry look like post-COVID-19? And most importantly, what do SEOs need to do to adapt? What Does COVID-19 Mean For SEO Agencies?

All SEO agencies will be analyzing the impact of Covid-19, and asking how it’s likely to affect SEO and digital marketing, at least for the foreseeable future. In the short term, one clear outcome is that the role of online search in modern life is as vital as ever. As lockdown restrictions were imposed worldwide, the scale of online activity increased substantially, with search one of the core components.

Increased online searches obviously bode well for the SEO industry. However, the sudden and dramatic shift of search topics was completely unexpected and changed the face of online commerce almost overnight.

There was a massive shift of searches away from sectors like hotels, travel and dining out, with a surge in enquiries for online groceries, delivery services and tools to support remote working, such as video-conferencing, etc.

The search volatility we saw is likely to be a result of the combined work Google has been doing on Expertise, Authoritative, and Trustworthiness (EAT) and Your Money OR Your Life (YMYL) searches, as well as the drastic changes in search behaviour and how Google’s algorithm adapted to this in terms of the results shown, searcher-intent etc. This shows just how much attention SEOs need to pay to these factors in future if they still want to rank successfully.

In the short term at least, it’s possible for SEOs to learn from what happened, in terms of how Google reacted to factors such as the increased searches for deliveries and growth in YouTube use, as ad spends fell.

Studying these dynamics can help agencies adjust their set-ups, so that this kind of thing is more manageable in the future. For example, making changes such as diversifying into different markets, and relying less on a small number of big accounts, could help to mitigate the effects of unpredictable digital trends.

What Agencies Need To Do To Adapt

In terms of ‘future-proofing’ your business, now might be a good time to incorporate complementary services, such as social media and paid advertising, that can create faster results while longer-term SEO strategies take effect. This is also a good way of harnessing the trend of increased use of social networks.

You might also consider diversifying your client base. Even if a certain niche is still thriving, recent events have shown how quickly things can change. Being flexible and open to new market sectors will enable you to adapt to the continuing changes as well as any unexpected shifts.

As an investment in client relations, look at ways you can help your clients with aspects above and beyond your usual remit. For example, can you help them improve their conversion rates, to enable them to maximize their existing traffic? Supporting your clients during this transitional phase is likely to increase brand loyalty when budgets begin to open up again.

How your business responds during this challenge can significantly impact its success in the near future and the years ahead. So, look for ways to strike the right balance between the essential selling that will ensure your business survives, and the opportunity to serve clients more compassionately.

Profitability and sensitivity need not be mutually exclusive. With some creativity and innovation, there may be ways to find a sustainable and viable middle ground. Though this is undoubtedly a difficult and unprecedented challenge, it is the only option for businesses who want to emerge stronger in the new landscape.

It might also be wise to review your current clients, your strategies and your fee structure. Are they still viable, or do you need to refocus or broaden your new business goals? Similarly, look for ways to reasonably reduce excessive overheads and costs, so that your business is in as strong a financial position as possible for the foreseeable future.

Finally, if the current climate has reduced your business activity, one positive approach would be to use this time to do things that tend to get neglected during busy periods, i.e. site maintenance, speed optimisation, even SEO for your own site. You could also devote this time to building up a ‘stockpile’ of new evergreen content in preparation for increased marketing efforts at some point in the future.

What SEO Will Look Post COVID-19?

Amid the uncertainty, there are undoubtedly some opportunities that are already emerging, with the potential for even more in the near future and beyond.

It’s likely that more business will embrace digital marketing. Whether they’ll want to increase budgets that were already there or be open to investing more in services like SEO when they may previously have been hesitant, the future of online marketing looks hopeful. This aspect may be increased further as other advertising mediums could be unavailable for some time, such as sports advertising, or they offer less value for money, such as ads on transport services that are reaching fewer passengers.

Platforms such as YouTube may represent an even bigger marketing opportunity due to the increase in both online activity and searches on a wide variety of topics. These trends are clearly beneficial for the SEO industry as a whole.

One of the most unusual opportunities to emerge from the COVID-19 pandemic is the chance for all businesses to cultivate Emotional ROI.

In the space of a few weeks, the driving force of commerce shifted from a purely ‘get business/make money’ focus, to a more inclusive, compassionate and unified approach that included the bigger picture for humanity. In terms of both marketing and customer care, the prevailing theme of business during this crisis has become one of unprecedented sensitivity, understanding and empathy.

There is no doubt that people will remember which businesses supported them during the pandemic, both individually and in terms of the larger global needs. So, while sales and revenue may be forced to take a back seat in the short term, using this time to foster loyalty and engender a positive, sensitive and caring brand image is no longer an admirable goal – it is essential for continued viability in the post-COVID-19 world. And on the human level that we have all been forced to face in the recent weeks, it’s also the right thing to do.

Why Agencies Need To Prepare Now

In the still-shifting landscapes of global commerce and digital marketing, SEO agencies need to consider the best ways to quickly adapt to the changes, as well as harnessing the opportunities and preparing for an uncertain future.

It’s looking increasingly unlikely that things will simply go back to business as usual, so now is the time to start reviewing which changes need to be made, to be ready for the Post COVID-19 landscape.

It’s essential to prepare as soon as possible, as people are already planning ahead. For example, driven by the prospect of good deals and bargains, we’re already seeing increases in searches in sectors like travel and car hire.

Search may now be more important than ever before, as many businesses are restricted to operating online, and more and more people are searching for what they want online. The way people ‘shop’ has undoubtedly changed and could remain changed for the foreseeable future.

The tactics behind SEO need to adapt in order to capitalise on the changes and be in a better position to help both existing and new clients. For your agency to thrive in the new business world, you need to align with the recent shifts and be ready to respond as quickly as possible to further changes.

Additionally, given the nature of SEO as a longer-term marketing strategy, any changes need to be made sooner rather than later.

The Future

Though a clear vision of the Post-COVID-19 future for SEO agencies may take time to emerge, there is cause for optimism. Even if things still seem uncertain at the moment, the world will get through this challenge. Business will continue, albeit under new and, at least in the short term, more unpredictable terms, and given the increasingly digital nature of life and work, the need for SEO will remain strong.

Historically, some of the greatest opportunities have come out of the greatest adversity, especially for businesses that have the right approach. So, despite the shocks of recent months and the resulting setbacks or losses, there is hope.

A great many businesses will survive this challenge, some will even emerge stronger for it. And as we’re already seeing certain sectors witness unprecedented success, such as e-commerce and virtual conferencing, there are undoubtedly opportunities for new business.

Though we will all need patience, perseverance, optimism, sensitivity and a new, more human-centric approach, not only is there a place for SEO in the Post-COVID-19 world, the global shifts may even provide an opportunity for a new phase of increased success for the digital marketing companies who can adapt and act now.

How to Become A Freelance SEO Writer In 2022

person using laptop

Becoming a freelancer has always had its perks, but its popularity truly exploded in 2020. Freelance work offers income opportunities, as well as the potential for more freedom and a better work-life balance than a 9-5 job for many people – which is why its popularity is still growing in 2021. Getting a job as a freelance SEO writer has a few peculiarities that make it stand out from other types of freelance work. Still, if you have the correct qualities and mindset, and put the work in, you can definitely make it work for you. Here’s how you do that.

Know Your Stuff

Becoming a freelance SEO writer is not exactly rocket science, but you do need to have a very specific set of skills honed to a point to do it effectively.

To even take a shot at freelance SEO work, you need to be proficient at content generation. Copywriting, in particular, is a skill you must be competent in to be able to do SEO well. Since you’re going to be doing freelance SEO writer jobs, you probably will not be working with an editor, which means you will likely also need to be proficient in editing and proofreading as well as researching and writing high-end content.

Visual content is widely regarded as the future, which is why proficiency in video production and infographics will be invaluable for you as an SEO freelancer. Additionally, you need to be highly proficient in keyword research and know what you need to do to find high-volume, low-competition keywords for your content. You don’t need to be an IT specialist to do freelance SEO work, but a rudimentary understanding of HTML is going to do you a lot of good. What’s more, you need to be familiar with the anatomy of a web page and know where and how to add keywords to it.

Naturally, in order to do your job as an SEO freelancer, you need to have a thorough grasp of how technical SEO influences rankings. One of your main tasks will also be to build links and to promote key pages – so you need to have a firm understanding of how to do that effectively.

Finally, in its current form, SEO is a continuous process that needs constant monitoring and tweaking in order to produce results. You need to keep on top of both past and emergent SEO trends and algorithm changes that may impact the performance of a site, and know how to react to said changes.

Improve Your Qualifications

As an entrepreneur, you will need to fulfill a variety of roles. You will both need to actively look for clients, get in touch with potential customers, communicate with them about the job you’re doing, and negotiate suitable payment. You’ll also need to be both the manager and the executor of the project – which can turn out to be quite taxing.

Additionally, there are purely administrative tasks, such as bookkeeping and other documentation, be it legal or technical, that will also require your attention.

As a freelance SEO writer, you will have to juggle a whole bunch of different tasks that can all eat into your time and demand your attention constantly. You need to be very organized and highly motivated to be able to do so effectively – but that’s usually not enough.

More so than a rank and file employee at a company, you will need to be on your best game and successfully handle problems in your stride. Unfortunately, it’s a lot easier to mess up as an SEO freelancer than it is if you’re working for a company.

If you aren’t well-practiced in all of your new roles, things can spiral out of control very quickly. If you can’t handle the heat on all fronts, you risk missing important deadlines or even botching jobs, which is a sure-fire way to disappoint clients. This is why if any of the aforementioned crucial skills need improving, you should make every effort to do so.

Start Small And Build Up

Becoming an authority in a general SEO niche is a rather difficult and time-consuming task. But, as the old saying goes – Rome wasn’t built in a day. The best way to go about business as an SEO freelancer is to pick a micro-niche, or three, that you are comfortable with, and try to use it to establish your own brand.

The first step you should take is to create a website and a brand in the niche of your choice, then concentrate on populating it with high-quality content. Focus on content marketing, and play to your strengths. As a startup SEO freelancer, what you want to do is build up a successful brand.

Branding is crucial for your success, as it facilitates important aspects of your work like generating consistent leads, reviews, and referrals. Once you have built up your brand and can close deals easier due to trust and authority, you can focus on improving your button line – and even charge higher prices than the competition.

All of that will come in time – but for now, concentrate on creating content and taking up affiliate marketing, mastering ad revenue, and selling coaching and courses.

Go Beyond Google

Google is a dominating presence in the SEO world, with a majority share in all online searches on desktop devices and a near-complete monopoly over mobile searches.

However, it would be a mistake to neglect the second largest search engine online – namely YouTube. Generating quality video content can be a surprisingly effective way of building your brand up quickly. Naturally, your production value needs to be up to snuff, but if you combine quality content with proper keyword research, you’ll be up and running in no time. As usual, the key is to focus on high-volume, low-competition keywords. If you manage to nail that down, you should see your efforts bearing fruit.

Blogging Is Key For SEO

Another potent tool you could utilize to great effect when as a freelance SEO writer is blogging. A well-built blog opens up a terrific communication channel that you can use to reach users and put eyes on your content.

Ideally, you want your blog to have keywords with high search volume and low competition – just like with your YouTube Videos. Achieving that can be a bit tricky, especially if you already have competitors in the field. However, having established competitors can actually work to your advantage when it comes to keyword research.

Keyword tools can allow you to research the keywords sites are ranking for, as well as estimated data about the strengths and weaknesses of your competitors. This can allow you to pick your battles and choose low competition keywords.

Guest blogging is another practice you should definitely incorporate into your growth strategy.

Look for Opportunities on Facebook & Forums

Always remember – Facebook, all the other social networks, as well as various forums and discussion boards, are invaluable for brand-building, promotion, and networking.

Your ultimate goal is to secure access to paying customers, draw attention to your content and generate organic traffic. To do so effectively in this day and age, you’re going to have to invest time and effort on forums and social media, promoting your brand to businesses and providing value to users.

As mentioned, finding a small but active niche and using it as a jumping-off point for your business is a very effective way to start with SEO freelance. If you can manage to do that effectively, you should have no problem expanding your reach and becoming successful in your SEO efforts.

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